Essays on Coupons

The use of free samples is one among many subtle marketing strategies used by fast food companies in the United States. Most fast food companies mainly use free samples when introducing new food products into the market. Usually, customers are not aware of how the new food products taste or smell, and the free samples, therefore, give them an opportunity to try them before buying them. Even though this marketing technique seems subtle and unobtrusive, of important to note is that it can create an instant demand for selected products. For instance, a free cookie sample to a child ...

Counter Measures to the Bullwhip Effect

Introduction The bullwhip effect is the unexpected distortion of the supply chain. It refers to the “variability of order rates” (Disney and Lambrecht, 2008, p. 3). This supply chain hazard has its roots in Jay Forrester’s Industrial Dynamics Theory of the late 1950s (Goldsby and Martichenko, 2005). Forrester was the first person to introduce the concept and simulate a model in 1961. There are many solutions to counter the bullwhip effect. The reason why there are many solutions to the bullwhip effect is because it is triggered by multiple causes. For instance, the most common cause is overreacting ...

J. C. Penney’s “Fair and Square” Strategy

Abstract

In 2012 , the huge departmental chain of stores, J.C Penney under its CEO, Ron Johnson came up with an ambitious plan dubbed “Fair and Square” as a countermeasure to recession and dwindling sales. However, instead of revamping the stores the plan which entailed offering complementary promotions and periodical price reductions led to further decline and the organization had to seek alternative ways to remain afloat. This essay presents the problems that J.C. Penney faced and the recommendations that it needed to follow to revert to profitability. It also presents an analysis ...

Question one

The mobile coupons are more advantageous the traditional paper coupons in that sometimes a customer may forget to carry the paper coupons from the residential areas. But most people do keep their mobile phones with them, and there is no otherwise that they can misplace the coupons. The paper coupons need to be cut and clipped while m-coupons are easily stored in the phones. Similarly, they can be deleted easily from the cell phones after their use. Therefore, it can assist to limit the wastage of papers, and this will aid in environmental conservation. The Broadway café will benefit ...

Introduction

The aim of this paper is to understand the role of 4Ps in developing the marketing strategy of any product or brand. The 4Ps of marketing is known as the marketing mix which is defined as, “the set of actions, or tactics, that a company uses to promote its brand or product in the market” . In this paper the marketing mix of McDonalds and Burger King will be reviewed and compare. Both the companies are close competitors. McDonalds is one of the well-known fast food brand world -wide. McDonald’s face competition from various businesses in all the markets, ...

Aeropostale marketing mix is used to describe the various techniques and basics that are required to devise and implement the marketing strategy. The Aeropostale management determines the most favorable mix of their activities and integrates the major elements of the market mix. The main objective of this mix is that each Aeropostale store to have a distinctive image in the public mind. The marketing mix will vary in market that Aeropostale is in, and the quality that they offer. The marketing mix will look at the product, price, place, and promotion.

Product

Aeropostale is a clothing store therefore their major ...

Business case scenario analysis

Abstract The successful enterprise Three Guys Garage is facing challenges for expansion, succession planning, and the use of innovation in their services. Growing the brand can result to the loss of operational and service quality control while not doing so will limit TGG’s sustainability in the future. Growing the brand also provides enormous opportunities for their apparent successors to gain experience in running a large enterprise. Franchising the TGG brand provides at least three advantages in the expansion and planning fronts: easy access to better managerial talents; easy access to expansion capital; and significantly minimized risk exposure. However, ...

Management

Review of Retailer’s Communication Plan Brand Communication In order to add value to the products and services offered by organizations and ensure that marketing efforts yield a high rate of success, it is really important the brand communication is carried out in an effective manner. For creating a brand communication strategy, exceptional insight, high focus, creativity and an in-depth analysis of internal and external environment are required (Stafford 10). It is believed that every brand is unique in its own way and requires different methods of communication so as to attract, retain and satisfy the stakeholders. Lynch, Joanne, ...

Introduction

The city of Cambridge, known for its culture, heritage and the numerous institutions of excellence attracts a large number of tourists from across the world. This globally renowned centre of higher education has been the home of great thinkers and scientists for the past 500-600 years and has made immense contribution in shaping up the world that we see as it is today. This is the place where atom was first split, neutrons and electrons were discovered, the renowned theory of evolution was coined by Charles Darwin and Sir Isaac Newton discovered gravity . The University of Cambridge, which has ...

Introduction

Nestle chocolate chip cookies are cookies that have butter and margarine as primary components in addition to chocolate. They are created by Tool House Inn in The United States and have historical significance with the recipe that is used to make them having been discovered in the 1930’s. They are sold globally by chains that offer own versions of prebaked packaged forms of cookies and ready-to-cook versions. For the Nestle Toll House Chocolate Chip Cookie Dough, their main competitors are several hotel and eatery chains that sell freshly baked cookies to customers in shopping malls and retail chains. ...

Abstract

This project aims at marketing a new product, in the food industry, known as Foodrator. It is divided into sections: the background and the process of the product introduction. The feasibility of the product is studied in the project. The project also also conveys the possible, plausible cost attached to the product; both to the final consumers and the manufacturers. The possible competitors, threats and challenges are also discussed. It gives a definitive view of what it will take for the product to fully penetrate the market.

Project background and description

Over the years people have reported to have left the market only ...

The advertising of the Texas Roadhouse needs to increase, by coming up with a communication theme that relates with the community from a cultural perspective, and this will be the key in creating an emotional connect with the target consumer. The advertising communication needs to be done by focusing on the headline and sub headline that needs to focus on the taste and image and a call to action, i.e. having a visit to Texas Roadhouse. It is imperative to make use of prominent influencers, in the communication, having local and international appeal, stars such as Jay Chou, Jackie ...

Management

We have been assigned the task to critique a retail plan for a store on several dimensions of strategic decision. The retail store chosen for this purpose is named as Corner Market. It is a grocery chain located in Mississippi precisely, Hattiesburg, MA. The retail store is more like a specialty store which offers quality items and saves trips to Walmart and other big stores. Although the products available at Corner Market are a bit towards the expensive scale but it is still worth the repeated visits. A critique of the retail plan of Corner Market is discussed based ...

The Institutional Affiliation

The Professor's Name Abstract The report is aimed at providing the information about the Pilgrim Cleaners business locations in the Saint Antonio area. It discusses both the company and the clearing industry. The paper provides a short background and the history of the company. It also discusses in details the 4 P's of marketing, including the types of the services provided, the pricing, the places where the clients can use the company's services, and the advertising methods. The report defines strengthens, weaknesses, threats and opportunities of business by the Pilgrim Cleaners. It provides recommendations on how to improve and ...

Nike’s Lightning strikes!

Lightning is a line of sports shoes for children. Exclusively designed for the little growing up feet.

Background:

The World Health Organization recommends intense play and activity for children. They recommend in the least 60 minutes of Moderate to Vigorous physical activity daily and also mention that more of it will lead to additional health benefits. They also recommend that the exercises must be aerobic and bone loading aimed to increase the muscle tone. This recommendation is specific to children in the age group of 5 – 17 years.

Increasing body weight has been an area of serious concern globally and ...

Unsuccessful business connotes to a wasted effort. Unequivocally, worthy investments are requisite to the future financial security coupled with myriad accomplishments. Establishing an investment or rather an asset management business is primarily vital. Also, raising funds for business, thereby, investing in a competitive market explicitly illustrates the direction of a particular entity. Distinctively, a group of individuals based in London intends to invest into vintage cars and art pictures. The highlighted business necessitates myriad clarifications with regards to the investment. Essentially, the suggested business is majorly embattled with limited funds. The paper endeavors to establish whether to raise funds from a developed country or ...

- Role of integrated marketing communications in the marketing program of a product such as Gatorade and How can Gatorade use the various IMC tools to achieve its objective of expanding into the sports nutrition market

Gatorade products include energy drinks and protein bars. The integrated marketing communications play an important role in the marketing program of Gatarode as Gatarode can use the various marketing communication channels such as social media, traditional media such as television, radio, newspapers and magazines in order to target the consumers such as young kids to persuade them to buy the product.

Gatorade can utilize various integrated marketing communication tools such as social media so as to attract the target customers towards the brand through sports related social media updates, the brand can sponsor sports related events and can also ...

Introduction

Mobile technology use is taking shape in business. Many organizations are taking advantage of this new technology. Mcoupons is taking shape in the world. Redbox company should take advantage of this trend. Many shoppers get coupons on their mobile phones and it is becoming an easier way of accessing cheaper shopping. Online marketing is far much different from the world of print, broadcast, and out-of-home advertising markets. M-commerce is vast and is evolving at very high-rates such that it is becoming hard to properly target the audiences which are intended. The online marketers are looking for an efficient way ...

Introduction

Pillsbury uses both push and pull promotional strategies to position itself in the Canadian market for cookies. The strategies used by the firm include both customer-oriented promotion and trade-oriented promotion. The target market for the company’s product includes women in their 30s and 40 with children. The company’s target market like family setting and devising promotional activities that consider general family well-being will prove fruitful.

Customers Oriented Promotion

In-store sampling

Customer oriented promotional strategies used by the Pillsbury in Canada include conducting in-store sampling of products in order to create highly targeted results by using product focused approach. In store ...

An Integrated Marketing Communications Plan is a comprehensive plan that contains information about when and how the company intends to use the various marketing communications. The plan also includes details of which media to be used when and for how long.

The Integrated Marketing communications Plan is a written document and can vary in length as per the level of detail that the organization wishes to include in it. It can be of just a set of organized hand-written documents for an individual managing a small firm or be a detailed and complex multi-page document for the promotion of a product from a major corporate house. ...

AD Campaign

The last thing that a company would want is to increase the price of their product which could result in a decrease in the number of their customers. When a company raises its price for a product, they should be able to justify it to their clients. This is not an easy task and would require a good amount of perfect strategizing. In a sluggish economy, customers are usually price sensitive and increasing the prices of goods may be a turn-off to them. Customers may look for substitutes that are far cheaper than the other product. But all is not lost for companies who wish ...

The Pepsi Ultimate Taste Challenge 2012: Social Enough?

PepsiCo is one of the biggest players of the carbonated and non carbonated soft drink market. This case deals with Pepsi’s market dynamics in the Canadian market. PepsiCo first entered Canada in 1934 by opening its first bottling plant in Montreal. Since then, it had been a long journey for the company as it has more than 10 million loyal customers all across the country. It had employed more than 5000 people all across Canada ,and its primary target was the long term growth of PepsiCo brands that consisted of Pepsi, Diet Pepsi, Pepsi Max,Tropicana,Gatorade,7up,Mountain ...

The battle for supremacy of the world’s largest luxury carmaker has been a tough battle between BMW and Mercedes Benz. Both automobiles are engineered and developed by German car makers. Mercedes Benz falls under the helm of the Daimler Group while BMW is produced by Bavaria. The Daimler Group has other automobile brands under its helm such as Smart, Serta, Freightliner, Bharat Benz, Western Star, Fuso, and Thomas Built Buses. Bavaria also produces other vehicle brands such as Rolls Royce and the Mini. However, the BMW is their leading brand and main source of revenue. 1. Compare and ...

The Hollywood wax museum is located in Los Angeles at 6767Hollywood Blvd, Los Angeles, CA 90028, United States. The phone number of the museum is +1 323-462-5991. The museum operates from 10.00am-12.00am, 365 days a year. The museum is located on the well-known Hollywood Boulevard along the renowned Hollywood walk of fame. It is the leading wax museum in the United States. The museum has operated for more than 45 years. The same owners have owned the museum since opening in the year 1965. The reason the museum is very productive due to the celebrity figures that are figured in ...

Introduction

Starbuck Coffee Company was established in 1971, being the first retail store opened in Seattle’s Pike Place Market, in the United States. Mobby Dick inspired the company name attached to the romance of the high seas and the seafaring tradition of the early coffee traders (Starbucks, 2010). The company witnessed a transition with Howard Shultz being the Starbucks president and the CEO from 1987 after acquiring the company from the initial sellers. He has integrated his previously established company policies (II Giornale Coffee Company) with Starbucks leading to tremendous growth. He not only steered the company towards increasing the ...

[Assignment Number] [Section Number]

Introduction

The Internet Bubble, also called the “dot-com boom” was created by Tim Berners-Lee in 1993. Historically, it was a speculative bubble, which means that people reached conclusions about its continued profitability that were not based on facts. The bubble covered a period from 1997-2000 and reached its ultimate climax on March 10, 2000 with NASDAQ stock trading reaching an unprecedented high of 5,408.60 in one day before the close of trading. That day stock markets in the industrialized countries saw the prices of their stocks rise briskly both in the Internet Segment and interrelated areas ...

Management at JC Penney

Introduction JC Penney’s management style has been highly successful since the time of the company’s inception. But certain mistakes by the CEO, Ron Johnson led the company towards huge losses during from 2011 to 2013. But according to recent research, it has been analyzed that JC Penney is once again reviving as a successfully managed company in America’s intensely competitive retail industry. This paper will discuss how JC Penney has revived its growth and sales once again with the help of effective change management.

According to research, it has been analyzed that JC Penney initially had a ...

Abstract.3

Company Overview3 Market Segmentation5 The 4 Ps of Marketing..6 Conclusion7 References..8 Abstract Nestle is one of the major companies in the food processing industry. It was founded in by Henri Nestle in 1866 in Switzerland, and currently has up to 333,000 employees (Nestle, n.d.). Moreover, it appeared in several Forbes lists owing to its high profits, sales, assets, and market value, eventually being labeled as one of the World’s most valuable brands (Nestle, n.d.). Behind such soaring success are clever marketing strategies and plans which foresee the future to keep consumers ...

ABSTRACT

Brand image or identity refers to the view or perception of a brand not only based on its offerings and services, but also on its values and culture as perceived primarily by consumers. Organizations may utilize brand image to accomplish its goals or objectives by structuring an image that is interesting and acceptable to customers. In recent years, one of the ways that organizations consistently market or advertise their brand involves social media. The primary objective of this research study is to explore best practices in social media marketing towards brand image or perception management. To obtain data, the researcher ...

We are launching an innovative and unique product in the market for the first time. We have developed this product after extensive market research. After market survey, it was concluded that customers face the trouble of not finding their desired color shade of nail polish. Besides this, the customers won’t waste nail colors. Many customers complained that when they buy multiple shades of nail colors, most of them become dry when they are not used over a long time periods. They have to buy multiple nail colors which are quite expensive for them. One of the key success factor ...

Introduction

Lego is an international toy brand, having selling points all across the globe, in almost 12 dozen states of the world. The brand is known for the plastic building blocks which are used for making toys of the desired shape and form Lego is an international, company with head office in Bullind, Denmark. The company started in the early 1930’s and has been making progress by leaps and bounds since then. Currently, according to a global survey held in 2012, Lego is the world’s third largest toy selling company. Lego has been making the environment friendly toys ...

Opened in 1995, Amazon is one of the pioneering companies in e-commerce. While it did not invent the concept, it certainly defined and developed retail marketing on the internet. It is a virtual company. It aims to be the world’s truly customer-centric company. Its server various customer sets including: consumers, sellers, enterprises, and content developers. Aside from selling and retail services, it also offers such services as advertising and co-branded credit cards. The company manages its operations geographically divided into two segments: North America and International. Most of its operations are conducted and its costs incurred in the US. ...

Chipotle is a restaurant that specializes in the production of burritos and tacos, and its name emanates from Latin word that means smoked and dried jalapeno chilli pepper. The restaurant was founded in nineteen ninety-nine by Steve Ells and has since grown to a chain of restaurants globally especially in high-end markets in Europe and America. Its mission statement is Food with Integrity, which elucidates its efforts in using organic ingredients while preparing a more naturally raised meat than the competing restaurants.

Background research

Since its launch in the early 1990s, Chipotle restaurant has tremendously gained from its global position through its chain of ...

Fixed Income Securities: Basic Concepts

Accrued Interests: When a bond trades between two coupon dates, the seller is entitled to receive any interest earned from the previous coupon date through the date of the sale. This differential amount is known as accrued interests and is payable by the buyer(new owner) of bond.

Clean Price:

Clean Price is the price of the coupon bond which the buyer(new owner) of the bond has to pay excluding any accrued interest amount.

Dirty Price:

Dirty Price is the price of the coupon bond which the buyer(new owner) of the bond has to pay and includes accrued interest on the ...

Smartphones provide an efficient and convenient platform to access, find, and share information across the globe; nonetheless, the presence of this information has caused eyebrows due to an upsurge of cyber-attacks. At the moment, cyber threats include Trojans, viruses, botnets, and toolkits. Currently, 95% of smartphones lacks pre-installed security software. The absence of security provides an opportunity to cyber attackers to hack popular devices including Androids, iPhone and Blackberry. The traditional security software installed in personal computers (PCs), like firewalls, antivirus and encryption lacks in mobile devices. Furthermore, the level of vulnerability has increased because most people are using ...

[Writer Nаme] [Supervisor Nаme] [Dаte]

Social Media and Different Platforms The trend of social media and interaction via this medium has increased. Social media is used by companies now to interact, share, and create information and knowledge regarding their products and services via smart use of technological advancements. (Toni, p.13) Social media is supportive in making of virtual networks and communities where people can be discuss their experiences, give suggestions for improvement of product and services of an organization. According to Kaplan, (p.61) social media are community-based internet and smart phone applications where ...

Introduction

The tour operator, Thomson Management, wishes to create a cultural tourism 6 day visit to Denmark, Amsterdam, Lisbon and Porto. By working as the Assistant Marketing Manager for Thomson Holidays, it is my job to explore the sectors, hotels, B&Bs, restaurants, and travel agencies, to make recommendations for Thomson’s Marketing department as appropriate in the Travel and Tourism Industry. In the following outline the core concepts of marketing, the factors that influence marketing in the travel and tourism industry, customer demands and satisfactions, and the ways in which the client market can be segmented, are discussed. 1.1 Discuss ...

- The importance of involving a community in supporting local entrepreneurs Community is the source of consumers for local entrepreneurs and their involvement in any business transaction has a lot of significance in today’s growing economy. Local entrepreneurs are recognized as the main contributors to the economic development, general wealth and welfare of economies and sources of employment for community members. Involvement of a community helps in creating a positive business environment that is essential for economic development. In addition, community involvement in local entrepreneur assists in creating cultural awareness that promotes celebration of the value brought by local businesses. The ...

- How is Wal-Mart’s Website different from Amazon and Office Depot? The major difference in the website of Walmart and that of the Amazon and Office Depot is in its web design. In the realization of this fact, Walmart acquired a web design company and tasked it with the responsibility of rebuilding the entire website of the company in order to make it more seamless. Additionally, the products that are featured on Walmart’s website are basic products that are needed in everyday life of its consumers, unlike the other two competitors. Walmart’s website is also different ...

Introduction

The setting of this film is in Cuba, which was experiencing the “special period” in the mid-1990s. This period in Cuba was characterized by shortage, a great degree of social change and disillusionment. These negative features came up as a result of the collapse witnessed in the Soviet Union. Therefore, this meant that they would not get supplies of basic commodities and thus they were faced with serious shortages. Consequently, Cuba was in dire need of hard currency, which was initially not the case when they were still beneficiaries of the Soviet Union. Eventually, Cuba resorted to tourism and this was ...

One of the objectives of this is to have a digital information management mechanism for customers. With the use of NFC technology, it will be possible to have a way in which the customers will have their purchases from their favorite stores managed in a digital format. With this, they will no longer be worried about the need to keep track of the receipts that they get from the stores that they frequently visit. The receipts will be transformed to electronic formats. This is a sure way of ensuring that the recxeipts are kept in a safe manner where they will be able to ...

Social media has completely revolutionised how people communicate with each other. Nowadays, connecting is just a click away. It has now become an integral part of life to the point that we can hardly survive without social media (Taylor 2013, p.7). While social media is still at its infant stages, it gives all indications that it will continue to make improvements on how we communicate and do business for many years to come. Previously, only Facebook, Twitter and LinkedIn dominated both the social and business network media, but lately, hundreds of more social networks have emerged and are quickly gaining ...

Introduction

Poverty in the United States is difficult to determine . Usually considered a poor family of three , annual revenue $ 8,000 or less. Many poor have an income far less than this "minimum " amount. Difficult to live poor . They do not earn anything , or do not earn enough to have enough for food and other needs . Many live in dilapidated houses or truscheby , and there are all the homeless living in shelters . They can not afford any medical care or higher education for children. Most Americans are concerned about the existence of poverty in their country . In the end , the ...

1. Threats to Subway Intellectual Property in China The copying and imitation of business ideas has become a common thing in China. Burkitt & Chao (2011) informs that many Chinese entrepreneurs have become perfect copycats as they utilise sophisticated modern technology to copy logos, coupons, shopping bags, employees’ uniforms, and so on. They ride on the image of established and respected brand names to make sales. They have brought a new meaning to piracy. They are so refined that they copy the products, the branding, the appearance of the physical retail outlets, and even the service. This has brought the concept ...

"Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds." This a famous quote chiseled in stone on the main entrance of New York Post office. In the current time, the job of carrying mail is no longer as lofty as the quote. United States Postal Service is plagued with multiple problems including fall in revenues and dysfunctional post offices. There are 31,272 post offices in the country with more than 8 million employees. Clerks, mail carriers, truck delivery personnel form the core of the postal service. USPS ...

Casino: Wind River Hotel and Casino

Zip Code: 82501 Country: United States Phone: (307) 856-3964 Website: http://www.windrivercasino.com

Toll-Free Number: (866) 657-1604

The casino has 80 rooms with their prices ranging between $109 and $139. There are 10 suites that their prices range between $250 and $300. The casino has two 24 hour restaurants and velvet parking. The games offered at the Wind River Hotel and Casino includes Slots, Video Poker, Blackjack, Poker, and Three Card Poker. The casino covers 8,000 square feet in area. The special features found at the casino include a smoke shop with 80 slot machines, and a gas station. It is approximately the ...

Executive Summary

With Bauer’s products like the performance skate sock and hockey fit pant being premium brands, the company’s integrated marketing communication plan has been drawn on consideration of several factors ranging from customer and products characteristics to the suitable communication tools that suits the target group. In that respect the brand’s target market has been described as the young males aged 24 -36 years who are active in sports, have significant income ranging from annual income of $150,000, sports personnel whose lifestyle can be defined as modern, the urban population who are highly likely to be ...

[Your Full Name]

Problem 1 Opportunity Cost - Define the term “Opportunity Cost” Opportunity cost is the value of the foregone mutually exclusive alternatives. When choice are to be made between several mutually exclusive alternatives in terms of decision making, opportunity cost is the value of alternative that is forgone due to selection of some other alternatives. Generally, opportunity cost is the value of next best alternative that can be achieved with same input. For example: George had $2 in his pocket which is enough to buy either a cup of tea or a cup of coffee. Among ...

Abstract

This is a case of Groupon, an internet or e-commerce based business established in November 2008 by a businessman named Andrew Mason. This man allegedly had only a million dollars to start the business—which came from business partner, Eric Lefkovsky. After its first half decade of operation, Groupon’s growth has been largely compared to the spread of a wildfire, thanks to the attractive benefits it offers for local businesses and retailers, as well as the consumers of the products of such businesses alike. The objective of this paper is to present a case, which is guided by a series of questions, related to ...

Executive summary

Just Us! Coffee is the leader retailer and wholesaler of fair trade products in Canada. The company also deals in other fair trade products such as tea, sugar, and chocolate. Its main differentiation is to sell organic products under the fair trade umbrella. Fair Trade gives the company a sense of social responsibility and environmental responsibility in addition to dealing in premium quality products. The fair trade market is a growing market supported by its differentiation values. Just Us! Café wishes to expand its business in order to maintain its share of the current market in Canada. Meanwhile the company has ...

The rate at which consumerism is changing in America and the need for companies to satisfy the needs of the customers has made invention take a different root. Companies are doing all they can to not only attract but also retain customers. Specialization and division of labour has found a lot of meaning in the process as technology is used to predict what a customer may need and provide it in advance. The rate of consumption and the kind of goods purchased have been used to measure the class, age and status of a person. This therefore gives such companies an avenue to ...

Introduction|

Since the company has been founded in 2002, it has experienced substantial growth, and notoriety in the book world. It has gone from selling books in mainly stores to branching out to sell books online, competing with online sites such as Amazon and Barnes and Noble. In the past decade the aims of the company have been to make a profit, the goals were fundamental to the overall success of the company. However, Better World Books embarked on social entrepreneurship where we have developed social objectives to promote literacy all around the world. Better World Books thrives on social responsibility ...

Sales Promotion

The sales promotion strategy for Pepsi Caribbean Twist implies an integrated approach on promotional actions and tools used for advertising this Pepsi product. In the sales promotion campaign, there will be applied sales princes, discounts, coupons, contests, sweepstakes, trade shows as direct advertising strategy, which will be promoted through various channels, with emphasis on social media, but also print, radio and television. There should be applied, as stated earlier, an integrated approach, which means that all the instruments should be combined and each one should mention the other promotional actions and instruments. For instance, the sale price and discounts ...

Groupon is a derivative of group coupon, an idea initiated in 2008 in Chicago by Andrew Mason. The idea of the business was to deliver day to day discounts on items which had a wide variety of range ranging from newspaper subscriptions to running trainer shoes. The business soon became hit and subsequently was taken out from Chicago and touched Boston and New York enroot to the world market in Europe, Asia and South America (Groupon.com, 2013). The report signifies the importance of a particular location, price or type of product in direct relations to the sales of the discount coupons and ...

COMPANY DESCRIPTION

The company will be establish in Washtenaw County, MI. this will be the finest online food delivery service ever. We aim to provide excellent and satisfactory level of service in the industry. However, this will not cover only for the people in the county. We will also cater people all over the state. Our goal is to deliver food and beverages at houses, establishments, universities and campuses, hotels, and lodging motels. This also offers them to choose for their perfect set up delivery using the Internet. We will be providing excellent food with fun packaging at valued prices. ...

Executive Overview

Total Asset Relief Program (TARP) is a program by the United States government geared towards purchasing of assets and equity from various financial institutions with the aim of strengthening its financial sector. This program was signed into law by the United States president George W. Bush in 2008. During that year, the government came up with this program to address the subprime mortgage crisis in the state. Initially, TARP authorized an expenditure of $ 600 billion. However, the mount was reduced to $475 courtesy of Dodd-Frank Wall Street Reform and Consumer Protection Act. The stimulus program of Total Asset Relief Program ( ...

Question 1a

Three of the website’s strengths are its content, the integration of social media on the website, and the online ordering capability. In particular, the site is rich in content that any web user, whether a potential customer or business partner, would easily find the information they need. Information is also available in various formats such as text, image, and video format. The text information provides web users with just about everything they need to know. The images also provide the users with information as the images allow users to get an idea of the kinds of food they can ...

1). Underwriter model exists where a company contracts another financial institution to offer its securities for sale to interested investors the risk associated with this is the company issuing its securities will have to pay the financial institution some commission which might end up reducing the expected amount by the issuing company and is more riskier if the two parties don’t agree on a eat stock status which might see the issuing company get back it unsold securities. The investment model is where by the issuing company decides to sell its securities directly to the investors the risk with ...

The I phone 5 shown above is the latest touch screen Smartphone brand produced by Apple inc. It was launched into the mainstream market on early September 2012. It has the latest features making it one of the most innovative brands of smart-phones ever produced by Apple Inc. I phone 5 is light and slim and has a high resolution of 8 megapixel HD camera. It also has a 4-inch wide screen that supports a 16.0 aspect ratio. It uses a customized ARMv7 processor known as Apple A6, a superior version compared to A5 which was used by its predecessor, the I phone 4S ( ...

Major retailers and manufacturers cry foul because of the online couponing problems. Only two cases of prosecuted or investigated coupon fraud were reported from 1986 to 2001. Nine of similar cases were reported in 2007. On the other hand, in 2008 to 2009, ninety three of such cases have been reported and investigated (Zhao 2009). This signifies that for sure, the numbers of coupon fraud are likely to rise significantly. This explains how big the problem of online coupon fraud is.

Equally, there is a big problem of online coupon fraud that majorly results from the vast number of online ...