Introduction
This business plan intends to operate a lemonade stand business in a local neighborhood by the name of ‘Lemon-Aid’. The name ‘Lemon-Aid’ has been chosen with a creatively altered spelling as it is catchy and therefore, will be easy to remember. This will also clearly reflect the product features and also involve a fun factor. The brand will use a slogan, ‘When Life Gives You Lemons, Get Your Lemon-Aid'. The selection of the name ‘Lemon-Aid' is based on its relatedness with the business type. Moreover, using a catchy name will not only attract customers but will also be easy ...
