Product placement is a non-traditional method of promoting brands through making them appear in media such as films and videos in a way that looks unplanned. In the early 19th-century cinemas were popular among most of the Americans. In their free time, people will crowd the cinema halls to watch their favorite plays. With the technological advances, people were able to afford personal TVs to watch movies from the comfort of their homes. More movies and films got into the market attracting million of viewers from all over the world. In the mid-1930s, TVs started to outdo radios in ...
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In the modern era of high and sophisticated technologies, one cannot imagine his/her daily life without numerous technological developments and advancements of the 21st century. The prevalence of modern technology in society and around the world taken as a whole as well as its profound impact on every aspect of an individual’s life, including healthcare, education, and business activities, cannot be underestimated. Therefore, “technology, and the constantly new world it brings, is an abiding concern for human beings” (Hanks, 2010, p. 1). It should be taken into consideration that one of the basic purposes of modern technological development ...
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