Essays on Craig

While the concept of race is today clearly recognized as fictitious, the term itself has taken an altogether new reality as a cultural denotation. More specifically, the culture of racism is largely influenced by geopolitical imagination and socio-political antagonism. The new political order referred to as “Empire” is a social frame work that posits “the inferiority of an “Other” based not in biology but in cultural differences and their insurmountability” (Semati, 257). Semati argues that ‘Brown’, once signified exoticism, but refers to menacing ‘Other’ today. The Brown in this case (in Semati’s article) refers to the Muslims of ...

The media interview is a delivery method that can be used to disseminate important health information to the public (Craig, 2010). There are various forms of interviews such as the face to face, telephone, messenger and the e-mail interviews. Writing and presenting a media statement on nursing may raise the interests of the public in what the opinions or discussions of the media are. During such occasions, questions are asked and answers are anticipated. Nonetheless, one must not answer all the interview questions but rather re-direct them to the nursing information that should be passed to the public.

The strengths of the media interviews

One ...

HRD program that is most often not done well

An important component in designing a HRD program that is most often not done well is education and training. Education and training define an employee; without it the worker is ineffective and cannot meet expectations. Authors and experts blame the educational system and the training infrastructure for the inadequate preparation of a particular workforce. You cannot teach an employee statistical process control if that employee had not mastered seventh-grade math or fifth-grade reading. Studies have shown that many job applicants are not prepared for the present job market, let alone the advanced economy they will face in the near ...

COMM 495: Communications Studies Senior Capstone

Introduction The present portfolio is a compilation of different works that I completed throughout my studies at UMUC. They illustrate my understanding of the different communication theories and concepts that I learnt in these classes. In the first part of this portfolio, I presented my work samples and briefly explained their background and purpose. In the second part of the portfolio, I reflected upon the manner in which these works added to my body of knowledge and developed my communication, critical thinking, writing and analyzing skills. The final part of the portfolio is a resume. I believe that this ...

Introduction

Industrialization refers to the sustained structural transformation of a traditional agrarian society to a modern economy driven by high productivity in manufacturing society (Szirmai, Naudé and Alcorta, 2013). Industrialization started in the mid-eighteenth century in Britain and then spread to other European countries and the USA in the nineteenth century. In the twentieth century, Japan, Singapore, Korea, China, and other East Asian Tigers became industrialized (Szirmai, Naudé and Alcorta, 2013). Gerschenkron (1962) used the term rarly industrializers to refer to countries that were first to industrilze such as Britain. He used the term late industrilizers to refer to countries ...

Advise To the Mayor City of Kelsey

Advise To the Mayor City of Kelsey

One of the main objectives of the city government is to make sure that there is an efficient and effective strategic planning process for further development of the city and ensure smooth flow of services. In addition, ensuring that there is effective teamwork which have shared visions, missions, sense of direction and objective is critical as this would bind the team for the common objective. The values and motives of the society in the city also play a critical role in enabling building of teamwork. It is important to note that the ...

Introduction

A recent report of the International Longevity Center-UK (ILC-UK) indicated that dementia can no longer be viewed as an isolated disorder due to a high prevalence of medical comorbidities, often undiagnosed, associated with it (Scrutton & Brancati, 2016). Patients with dementia also had received a less coordinated comorbidity treatments, resulting to the faster decline of their daily functioning, a reduction in their quality of life (QOL), and earlier mortality events than patients with these comorbidities, but in the absence of dementia. The report also noted other important findings, which exacerbated the need for better therapeutic options in dealing with dementia, ...

Introduction

Creativity exists a tenet of novel strategy that provides an acute and results-oriented process to existing problems. While creativity remains imperative in everyday solutions of predicaments, the overall success or imminent failure of the creative process as an insightful, and a rational means to an end is governed by the general approach and processes engaged. A myriad of decisions, policies, and laws in the United States have been subject to the creative thinking process. Evidentially, some have been successful, and some have failed. This essay will troubleshoot the general creative process that led to the failure of prohibition laws ...

Q1: Prioritizing patient care will help to complete nurse’s shift duties without any adverse patient complication. Prioritizing will help to plan out the day and in managing the cases in the most effective way (Alfaro-LeFevre 2014). The best path to plan care for the patient with different medical and surgical priorities is to set timed objectives and meet the discharge goals based on the urgency of the medical or surgical condition. The handover from the staff of the previous shift provided the information for 4 patients, of which Lucy’s condition is more of an emergency that will ...

Introduction

Educators, civil rights advocates, law enforcement and development organizations for youth would agree that bullying can be avoided. Bullying can lead to serious impairment of both the health and achievement of vulnerable victims. Research indicated that nine out of ten elementary school children have been subjected to physical or psychological bullying by their peers, while six in ten have been bullies themselves (Reiter & Lefler, 2007 as cited in Cooper, 2011). Bullying can be considered a feature of school violence, which is a major concern in education today. The Centers for Disease Control and Prevention (CDC) Fact Sheet 2010 revealed ...

Enter Name of Instructor

Christianity and Homosexuality In the article, “A Christian Perspective on Homosexuality” strives to answer the question of whether the lifestyle of homosexuality is immoral. The author begins the article by pointing out that the church has been placed into the position that this is such an important matter that regulates millions of Christian lives that they are unable to avoid it. Another reason why this matter has become unavoidable is due to people are being killed over it on a daily basis, such as Matthew Shepard, the student from Wyoming, or a host of Catholic priests being convicted for ...

Team Nursing

Team nursing is a system where patient care is distributed among nurses working in a coordinated approach. Craig (2015) defines team nursing as two or more people interacting interdependently with a common purpose, having measurable goals and encouraging mutual participation in problem-solving. It is the shared purpose that makes it possible for teams to implement ways through which they promote desirable health outcomes by sharing patients’ results and jointly participating in discussions to enhance performance. In such cases, the nurse in charge can delegate authority to a team leader who then works closely with the rest of the team ...

Question 1

DNA replication can be defined as the process by which during cell division the DNA duplicates itself to several copies. In this process, the first step involves the unzipping of the double helix found in the DNA structure. This is done by the helicase enzyme, which breaks hydrogen bonds holding the DNA together. When separated the two DNA strands form a replication fork with a Y shape (Craig et al. 2014). This causes the strands to be oriented in different directions, forming the leading and the lagging strands. Once the two orientations are formed, a short RNA piece called ...

Multi-Tiered System of Supports (MTSS) is a coherent framework of evidence based, multilayered practices to support the educators and enable them to respond to the urgent issues at once. MTSS and its assessment framework can resolve both academic and behavioral issues. In the current case, the educators have targeted several difficulties that have to be addressed by a thorough and correct evaluation. First of all, it is not yet clear if Joe’s problem is a behavioral problem, academic issue, or the mixture of both. Secondly, the educators do not have the baseline information that would provide evidence about ...

Facts surrounding the case. 3

Key issue. 4 Alternative courses of action. 5 Evaluation of the courses of action. 6 Talent management. 6 Branding. 7 Information technology. 7 The best course of action. 8

References. 10

Federated Co-operative Limited Change Management. Facts surrounding the case. Before 2010, Federated Co-Operatives Limited had several out of date features that influenced its operations by creating weaknesses. One such area was the organizational structure. The organizational structure of Federated Co-Operatives Limited had been hierarchical until the absorption of Scott Banda as the chief executive officer. Other areas of weakness presented in this organization included such processes as Information Technology (IT), ...

[Your instructor's name] [The course] [The date]

Using drugs is undoubtedly a bad thing that can seriously harm people's health. However, some drugs, under special circumstances, have the ability to ease the people's suffering. In this case, it is a doubtful question whether all drugs should be prohibited. In some cases, it is rather favorable to legalize certain kinds of drugs in order to use them for good reasons. Recently, the state of Pennsylvania has been discussing an issue of whether or not marijuana should be legalized. Taking into consideration the benefits of proper use of marijuana, it seems ...

Personal Integrity

The moral compass includes my attitude to society, my family and myself and life persuasions that help me to build the relationships. Being a good human is one of the most significant things to me. From eastern Wisdom Traditions, I have got the idea of respect to my parents and siblings, elder and wiser people, women and people around me. I prefer to honor the traditions and rules of my culture and society. From my parents, I have decided that I cannot let down my relatives and people, which rely on me. I think this knowledge can help me ...

According to the modern market trend, the microwavable foods offered by brands such as Healthy Choice and Lean Cuisine have become a convenient option and an easy diet solution for busy people. These microwavable foods are easy to prepare and consume for the people having hectic lives. Thus, there are two growing competitors for this industry of low-calorie frozen, microwavable food. These two competitors have several common factors in their products such as product types and variety, nutritional level and price margin. However, according to the recent financials, Lean Cuisine and Healthy Choice, it had faced a significant drop ...

Out of the many options that today’s generation want easy is the food options. And this easy option is provided by frozen meals of the microwave like Lean Cuisine and Healthy Choice. They also offer favorable solutions of diet for current generation people who are busy. As a result of the growing demand, the competition is also growing and there are two major competitors in the low-calorie, microwavable frozen segment of food industry. There are a number of common factors between both the Companies like the type of product, the value of nutrition, and the price. Another similarity ...

Introduction

Leadership in the business plays a critical role in offering the direction to the organization, motivation to the workers, and in fostering internal relationship and smooth production (Adrian, 2011). The management plays the dual roles of structural and systematic directives as well as leadership roles along the socio-cultural perspectives. The roles and effective responsibilities of the directorship in the organization is critical in improving the business response and crisis management. Crisis may arise in the firm because of various reasons that can be centered in the internal enterprise operations or from the external factors associated with the industry operations ( ...

Situation Analysis

Company Trip advisor is a US Based Company the offers guide and review services to travelers seeking information on various travel destinations. The advice and reviews are on a wide range of services including flights, hotels, resorts and travel packages among others. The business’ key operations are online based and entail an interactive platform (TripAdvisor, 2016a).

Goals

The major goals of the Company are to offer trusted service as well as a variety of choices for travelers across the globe (TripAdvisor, 2016c).

Resources

The key resources of the Trip advisor are its online platform and skilled personnel that determine its ability ...

(Course number)

Introduction This perennial question about the existence of God has always been the favorite topic in many debates. It seems that this issue has never been laid to rest yet. This time, the debate was hosted by Birmingham University, in October 2011, and the two top-caliber debaters were Professor William Lane Craig, who defended the issue on the existence of God, against Professor Peter Millican, a skeptic and atheist himself, who believes that God does not exist. Both were conversant in their own field of expertise and they presented their positions thoroughly well. This paper will then ...

Reciprocity of Marketing & Culture

INTRODUCTION The growing interdependence of global markets has made a more compelling case for culture as an increasingly significant variable in marketing efforts. For one, products and services produced at a global scale find more diverse platforms, particularly across virtual media. The pace, scale and content of products and/or services are, moreover, making an increasing case for more standardized offerings across different marketing contexts. Typically, consumer behavior metrics – including, most notably, conventional market research and more innovative approaches as data analytics platforms and applications – are adopted in order to identify consumer behaviors and needs. This approach to consumer behavior ...

Introduction

It is critical to understand that mechanical interventions and thrombolytic therapy are the commonly used approaches to treat both venous and arterial thrombotic complications. However, this approaches offer several limitations that are hard to ignore. First and foremost, there is a possibility of excessive bleeding and damage to the walls of the blood vessel. Secondly, the approach may fail to reach reperfusion. Thus, the use and application of ultra-sound accelerated thrombosis offer an entire revolution in vascular medicine. Again, the technologyis meant to withstand the test of time. Cleary, the technology has reduced the body dosage that would be ...

Section

The Bidding Charterparty invited tenders for the construction of a new cruise-liner, to be called the Ocean Carpathia. Donelly was invited to tender. However, the person responsible for receiving tenders left work early.

ISSUE: WON Donelly Brothers can compel recognition of its bid? HELD: Yes

DISCUSSION: Similar to the case of Blackpool v Blackpool, it is the duty of the entity requesting for bids to inspect all those which have been submitted. In the case at bar, MC Donelly was actually able to submit its bid on time. It is not the fault of the bidder that their documents were not received in time, as it was the responsibility of the ...

Software testing is defined as the process of executing software to determine its functionality. The goal is to demonstrate to the developers as well as the users that the software meets the technical and business requirements (Homè̀s, 2012). Standards on the other hands are documents outlining guidelines, specifications, characteristics, or requirements to ensure that products are consistent and meet their purpose. There are national and international standards that guide the development and testing processes for software. In Australia, the AS/NZS ISO/IEC 25062:2006 is a standard that provides User Interface (UI) designers or software usability professionals procedures for testing ...

Brief Summary

In recent years, technology has moved so fast that since the advent of Google Earth, less than five years later, there are now companies that have sent their satellites into space to capture real-time images of the earth as reported by NOAA Satellites and Information (2016). This trend even received the attention of high profile celebrities and has been endorsed by George Clooney, who has collaborated with the Satellite Sentinel Project (SSP) to help document crimes against humanity in the conflict-ridden Sub-Saharan region. (Tovrov, 2012). Cheaper, higher resolution, and complex satellites are being sent into the earth's stratosphere, some ...

Although I had had several holidays in Western cities like London, Paris, New York and Berlin, I had never got any opportunity to visit a city in the Eastern Hemisphere. I had always been enthusiastic to have fabulous time in major cities of the world in the Eastern Hemisphere like Tokyo. I felt most enthusiastic about Tokyo because it is considered the capital of the Eastern Hemisphere. Tokyo is one of Japan’s 47 prefectures, and it functions as both the largest city and the capital of Japan. During the last summer, I decided to have an 11 day ...

INTERNET AND DEMOCRACY

Internet and Democracy The internet has an impact on all aspects of life. Its impact on democracy is quite evident. Thus, the Internet should not be viewed as a single asset of interconnected computers with links and relevant protocols but a powerful tool that can impinge on almost every aspect of life. While some people may use it for different purposes, it can be said that the internet has a great effect on democracy. However, the biggest puzzle is whether it enhances democracy or contributes to its decline. However, most research carried out is rather normative as opposed to ...

PROESSOR

Penalty Rates Penalty rates refer to the compensation paid to employees for working unsociable hours in the Australian employment sector (Craig and Brown 2015). Penalty rates have been adopted in the Australian service industry for over a century, as they have been considered instrumental in promoting the Australian way of life and business growth through opening the shops on weekends. The adoption of penalty rates in the Australian service sector has been considered instrumental in influencing the business operations on Sundays, which has developed into a peak day of activities (Knox 2009). The study seeks to integrate an analysis ...

American foods are as diverse as the people themselves (Hunter and Writer). The country consists of different cultures that bring with it differences in their food tastes (Smith and Kraig 698). It is not uncommon to find ethnic foods being served in American restaurants and many people have ventured into this business. The people identify themselves with different delicacies that are congenial to their taste. According to Decker, 74% of American households enjoy preparing and have ethnic foods whereas 59% of them like the ethnic foods because of their unique flavors (Decker). Philadelphia houses a variety of people with ...

Division I A Football Powerhouse

As the first athletics assistant at the Big Private University, am writing to you regarding the eligibility of some students who are being eyed at by our coaches and few others who are continuing students regarding their eligibility to participate in our University team as well as those who are continuing. The primary concern here is on bylaws that govern the freshmen enrollment and their academic qualifications, eligibility issues for continuing students, and involvement of agents by any player which leads to any face to face encounter or even reaching an agreement whether verbal or written. My view on ...

1.0 Executive summary Ryanair has experienced tremendous growth and success over time. The low-cost company strategy has been quite effective for several years. The adoption of the strategy has contributed to the growth and the success that the airline currently enjoys (Barrett 2004, p.90). However, despite its success the company is faced with various challenges including but not limited to volatile fuel prices, increased competition among others. The strategy employed by the company has worked well in the past. However, there is the need to analyze the current market and develop appropriate strategies that will further increase the airline ...

Information Systems Model for Gustavus’s VASA case Study

Executive Summary Management information systems are tools that focus on the organization, the people, and the technology in the management. They help the managers in making critical decisions in the aspects of management by offering valuable data that can increase the relevance and the accuracy of the business decisions and the actions taken in an organization. The report will cover the critical management information tools that could have been employed in the Gustavu`s VASA case study. The case study entails the building of a Swedish ship that sank after covering 1400 yards on its maiden voyage 300 years ...

Colombian conflict - asymmetric warfare, which began in 1964 (active - since 1966) and continues at the present time, between the Government of Colombia, paramilitary groups, criminal syndicates and leftist guerrillas (FARC, ELN) for influence in the country. It is believed that, historically, the civil war has become a continuation of la violencia - armed struggle between conservatives and liberals in the 1948-1958. The victory of the conservatives in this struggle led to the unification of liberal and communist militants in the Revolutionary Armed Forces of Colombia (FARC). Causes for the outbreak of conflict, each party interprets to their ...

Introduction

It is thought that the European Union, besides other markets, has liberalized the employment market by lowering the level of regulations in this sphere and enabling people from each Member State of the Union to become employed in any Member State. This has taken more than fifty years of deliberations and negotiations between the sides. Among the main instruments, which have been used during this procedure, we need to list social partnership and social dialogue as the procedures aimed at reaching consensus between the social partners. Additionally, the European Union as a result of implementation of the previously discussed ...

Introduction

In the recent times, people have been exposed to the media than ever before. Most of our homes comprise of TV sets, internet connections, and newspapers amongst others. The internet, for instance, is perceived as a tool that makes life easier by providing essential information. Obviously, excessive exposure to violent media has detrimental effects on the behaviors of the child (Escobar-Chaves, Liliana, and Craig A, 2008). All-encompassing research has revealed that media violence develops aggressive behavior to children. Therefore, stakeholders must ensure they promote a safer media environment for the children during developing through media literacy. Throughout this paper ...

(Course number)

Introduction This perennial question about the existence of God has always been the favorite topic in many debates. It seems that this issue has never been laid to rest yet. This time, the debate was hosted by Birmingham University, in October 2011, and the protagonists were Professors William Lane Craig, who defended the issue on the existence of God, against Professors Peter Millican, a skeptic and atheist himself, who believes that God does not exist. Both were top calibers in their own field of expertise and they presented their position thoroughly well. I agree with Professor William ...

Craig Jelinek has been working with Costco Wholesale since 1984. During this period, he took a variety of tasks and positions. However, in 2012, he took over as President of the organization from Jim Sinegal. The two travelled together visiting all the newly opened stores years before Jim Sinegal decided to retire as the President. It is clear that Craig Jelinek can be trusted with responsibilities. Craig’s personality can as well be described as a man of great patience, tolerance and hard work. It takes the above three traits to earn promotions and win trust of the entire ...

Graphic design has been a popular trend of the 20th and the 21st centuries yet these new forms of visualization of the world has only received little importance and research from the academic community. Despite the fact that these manually modified images are pervasive throughout the print and online media, the concept of graphic design still needs further research to understand their importance in the dissemination of information. Graphic designs help increase readers’ awareness and information through the use of strategically combined images and texts for better interpretation of the message. According to the well-known saying, a picture is ...

Costco is a wholesale corporation in the United States that provides a wide selection of merchandise. James Sinegal and Jeffery Brotman founded the Corporation in September 1983 and currently the headquarters offices are operated in Issaquah, Washington in the United States. The first Costco warehouse was set up in Seattle and in 1993 it merged with Price Club to become PriceCostco and in 1997, the warehouse resumed to Costco as its identity (Coriolis Research Ltd 12). The Corporation operates as a membership club with intent to provide its members with affordable possible prices on quality and brand name merchandise. ...

If one tries to figure out the first illustrations on the planet, they will be taken back all the way to the cave paintings by ancient men. Illustrations in books surfaced only after the invention of the printing press. Traditionally speaking, illustrations have always been part of books. They should not be looked as mere decoration of the books became of the greater amount of information the reader can derive from those drawings. In the past centuries, examples of illustrations have included books illustrated by copper engraving, woodcuts and wood engraving (Eshragh 9).Diagrams were essential in a mathematical ...

The Old Testament is believed to have been written before the time of Jesus (BC). Different books in this period of time feature known faithful and prophets such as Abraham, Moses, David and his son Solomon. The book of Ecclesiastics, in the Old Testament, has been regarded as one of the most controversial books in the bible. Officially, it is believed to have been authored by a Hebrew named Qoheleth. However, given the style of writing and the way the author evokes the reader’s emotion, most people believe the book was authored by none other than Solomon. The ...

Summary: The study titled: “The Role of Prefrontal Inhibition in Regulating Fascial Expression of Pain.”, examines the role of pre frontal cortex in the control of fascial expression of pain (Karmann et al.). Expression of pain is determined by a certain factor in the environment (like the availability of caregiver) and also on factors that exist within an individual. Expressing pain is a form of communicating once feelings to others. Understanding expressions may help in assessing the pain in a patient (Craig). Presently, assessment of pain in an individual, is done based on the verbalization of pain by the ...

Humankind considers religious studies to be the most disputable field of science and / or view of life. Such approach based on division of people into those who perceive religious corns of world construction, and those who do not believe in God, known also as “atheists”. An issue under discussion is the problem of evil or so-called theodicy problem in the world. The main idea of above-mentioned problem is that if God is perfectly good and all-knowing Creator then why there are so many troubles all over the world. This is the way why existence of God called into ...

MARKETING COMMUNICATION

Product or service: Fast food products such as burgers and pizza Message: The tastiest and most affordable meals in town. Medium: In the medium of advertisement, we used word of mouth communication where we had the help of a marketing team that was in charge of ensuring that the products are well represented to the public. The word of mouth campaign was facilitated by a large number of marketing associates who represented the brand and promoted customer relations within the areas where the product was under the marketing survey. Additionally, there was the use of billboards advertisements to enhance ...

Introduction

Community development can be a complex issue, and understanding the needs and the difficulties of different communities is fundamental to community success. There are many different schools of thought, and each suggests something different: some suggest that gentrification is the answer for difficult neighborhoods, while others suggest that social programs can bring about the appropriate change. However, what many different thinkers agree is that the children are the foundational basis for changing a community as a whole; there is potential in the children of a community, regardless of how difficult or poor the conditions are (Foster-Fishman et al., 2001). ...

Most families today are dual-earner, as many women have entered the workforce, either because of financial needs, or because of their wish to pursue a career and to be financially independent. While the gender gap is closing on the labour market, at home, the patriarchal ideology is reaffirmed by means of the division of household chores. Whereas men had to assume a share of the household chores, in most families, women continue to perform most of the chores which have been traditionally assigned to them. The purpose of this paper is to analyse how the current gender division of ...

Introduction

Newborns come into the world, fully possessing the ability to perceive the environmental signals and react to it. Babies can see and hear, smell and touch, feel pressure and pain. They can choose what to look at. They learn, although their abilities are limited. The first 2 years of development are characterized by astonishing speed and depth in comparison with changes in any other 2-year period of human life. There is an amazing transition from a deep ignorance about the surrounding objects, sounds and smells to gaining basic knowledge about objects and people, language and daily activities occur during ...

IRA

Introduction IRA abbreviation for Individual Retirement Account; these are accounts in financial institutions which allow people to save up for their retirement on a free tax-deferred basis. There are a few different types of IRA which involve traditional, rollover and finally the Roth. But in this paper, we major on the most important ones which are traditional and Roth. Under traditional IRA one makes contributions to the amount of money that one may be able to deduct (Copeland, 371). When we move to Roth IRA one makes contributions in the account with already tax paid hence the money grows ...

The film Skyfall was screened in 2012. At the beginning of the movie the director continues the tradition of the title sequences, which has been introduced by Maurice Binder, the author of the famous gun barrel shot, the iconic image of James Bond (Yamato). One of the main themes of the Skyfall opening titles is death. The sequence opens with the shot of Daniel Craig as he falls to the bottom of the riverbed. A woman’s hand is taking him deeper and deeper. It is clearly seen that Bond is wounded and unconscious. The main colors of the ...

Health Promotion Problem

Cardiovascular disease (CVD) is an overall term used in the description of a condition that attacks the heart and blood vessel. CVDs happen as a result of either thrombosis or atherosclerosis. There are four primary forms of CVD, namely coronary heart disease, peripheral arterial disease, stroke, and aortic disease. There are numerous risk factors associated with CVD. Some of them include family background, ethnicity, and age. Others include exposure to tobacco and alcohol, hypertension, obesity, diabetes, unhealthy diet, and physical inactivity. Of particular interest in the U.S is that many individuals from low-income neighborhoods grapple with CVD prevalence. Placed ...

The American College of Obstetricians and Gynecologists, the American Academy of Primary Physicians, the American Academy of Pediatrics, and the World Health Organization recommend that mothers exclusively breastfeed their infants for the first six months after delivery (Stuebe). In fact, the World Health Organization states that even after solid foods are started at six months, the mother should continue breastfeeding her child for at least two years or as long as she is able to produce milk (Breastfeeding Action Group 1). These organizations are quite correct in issuing these recommendations for as opposed to formula milk, breast milk and ...

For Saussure (67), the linguistic sign is constructed through the relationship of two other notions: the signifier and the signified. The arbitrariness of this relationship is what advertisers take advantage of in subliminally showing a different meaning to their advertisements. The same can be seen in the advertisements for Axe’s Excite and Dove’s Go Sleeveless deodorants. Whereas the former’s Even Angels Will Fall ad conforms to the fantasies that men have regarding their masculinity, Dove’s commercial conforms to the supposed liberation of women by going sleeveless. Advertisers subliminally change this meaning by associating a different ...

The Role of Diet in Human Health

The human immune system is highly developed and complex to ensure that it fights with a wide range of microorganisms, viruses, bacteria, particles and other foreign objects that may affect the body in any way. The system is made up of various components within the body, and all are in some relation with each other to ensure that there is an effective immunity against any foreign body capable of causing some pathological conditions in the body. The major components of the human immune system include a group of immune cells such as the T-lymphocytes, B-lymphocytes, natural killer cells, memory cells, and ...

Though brand development is by no means a better idea, today consumers have more accessible to information and more choices than ever before. The result is greater expectations, and the brand’s message must captivate the consumer immediately. Companies seeking to experience long-term success will always have to make the most compelling, so relevant, and very consistent brand experiences for their clients. Mars undertakes a “Developing a Brand Statement (Brand Proposition)” to win more customers and to make sure that they get highest profit than that for the old brand.

Developing a Brand Statement (Brand Proposition)

From the researches than were done, advancement of the brand statement, normally ...

The Holy trinity of American sports by Craig Forley tries to show how the three sports of baseball, basketball and football have interacted as to create some form of civil religion among its followers. These three sports have evolve over time to create a following in the American civil society paralleling or even surpassing that of national holidays and or religious occasions. As such they receive unprecedented coverage in the dailies and weeklies. They have grown to supplement national holidays like the Memorial Day and have become somewhat symbolic in marking the transition from one year to another in the ...

Tetra Pak is a leading industry in the packaging and food processing industry. The company has utilized innovative strategies such as aseptic technology and integrated food processing machines into being a leader in innovation, providing excitement to its customers, and producing a wide range in offerings. The paper recommends some ways the company can use to segment its products, and at the same time market them. Factors to be considered during marketing would also be analysed. The importance of the environmental approach in Tetra Pak will be considered with an analysis of the importance of having a positive corporate image. In conclusion, the ...

Introduction

Business performance is one of the most significant components for the economic prosperity of any country. With this in mind, it is the obligation of any country’s federal government to ensure that the business strategies employed are beneficial in every way possible. Competitive Intelligence is a strategy that is common in the business market. However, its effectiveness in any business setting is dependent on a variety of factors including management.

Unlike Japan which is historically was but later shifted from being a communal system of government, Russia has maintained such traditions (Furet 2000). Japan is currently a capitalist country with only few ...