Essays on Cravens

Integrated marketing communications

INTEGRATED MARKETING COMMUNICATIONS Introduction Nestle is well known in the food industries of India due to its brand known as Maggi noodles. Maggi is a well-known brand for noodles, soup, sensing and was established around 1947 in Switzerland (Sahoo, Mishra and Sahoo, 2016). In 2015, the Maggi noodles faced a crisis when the Food Safety and Standards Authority of India recalled 9 modifications of the brand in the market around the country (Desai, 2016). The claim was that the product contained some traces of lead and glutamate that are considered unsafe for human consumption (Soni and Harnawale, 2015). Due ...

A distribution channel is a series that a commodity passes through to get to the final user, which is the consumer (Cravens & Piercy, 2006). The series might be a business or intermediaries who ensure a product or a service reaches those it is meant to benefit. The series can be one of the following;

Internet

Wholesalers Distributors Retailers Agents It can either be short or long, in that, when sold from the producer to the consumer directly, it is a short, while long when passes through intermediaries. In most cases, the intermediaries receive the product or service from the producer ...

Developing a Marketing Plan

Executive Summary This report is an analysis of PepsiCo marketing strategy in Cambodian market. The report starts by giving an explanation of the significance of marketing plan for Pepsi. It goes further to state the goals that the company intends to achieve and the mechanism to make them. The current marketing situation analysis gives the facts on the ground about the enterprise. It goes further to illustrate how the company has positioned itself in the market. There is SWOT analysis for PepsiCo. This gives the strengths and weaknesses that the firm has. Working to improve these factors and exploiting ...

Executive Summary

Visiting Angels is a privately owned company that offers nursing care and therapy services to the elderly in New City. It has established a satellite office in the nearby town to extend her services. To achieve this, the marketing plan is developed which covers key areas like the company history and the trends in service delivery. The marketing plan states the available data of the demographics to be 55000 people and through the establishment of new centers; it expects this population to rise. The services cannot be delivered with the current workforce thus; the quality standards needed to achieve ...

(Alivan Watch & Accessories Company)

Executive Summary

Recent advancement in technology has led to people innovations in electronics such as mobile phones, television, media players and other electronics. Watches, however, have been neglected in this new era of advanced technology. Alivan identified this gap and came up the brilliant idea of Alivan Watch & Accessories, a company that will deal in the manufacture of designer watches and fashionable accessories like earrings, bracelets, and necklaces for both men and women of all ages. The company will be based in Singapore and is planned to begin its operations in the last quarter of this year. ...

INTRODUCTION

Lee Byung-Chull established Samsung in 1938. The Samsung group started as a trading company centered in Su-dong. At the beginning, it acted as a grocery in the city. In 1947, it expanded its services to Seoul but moved after declaration of the Korean War. The founder ventured into the textile industry in Korea. In 1960, Samsung penetrated in the telecommunications hardware industry. Later on, the company started to produce Telecommunications equipment, semiconductors and home appliances. Since then, it has expanded its services to more than 68 countries and it has more than 285 operations across the globe. The company’s revenue ...

Introduction

Economics is a field which has its active recognition n almost every walk of life and it is an important thing as well . Alfred Marsha and Adam Smith are known as the founder of Economics who invented it. According to both of these individuals, Economics is the name of how to earn the money and how to consume it in a perfect and well organized position. There are two different branches of economics, which are microeconomics and macroeconomics. Microeconomics is the branch of economics that deal specifically with the economics of individuals while macroeconomics is the name of economics that ...

Marketing Strategy Implementation- Part I

There are a lot of ways of establishing strategic partnerships for the departmental store chain. Some of the most important strategic partnerships are discussed further. Making a local partner is more beneficial for the departmental store. It is due to the fact that the local retailer is already well aware from the nature of the market. Moreover, the strategic partnership can be developing for the sake of promotion. The expansion program of the departmental store in the west coast is on the basis of keeping high price ranged products. The people residing nearby west coast expected to be the main customers ...

[Institution’s Name]

Introduction

Management has been referred as a synergy of four things that particularly are planning, leading, organizing and controlling. Each of these elements has their own importance and recognition in a broad nutshell. The essence of management has been associated with everything as it relates to individuals as well; however it is also accounts for organizations as well (Ahlstrom & Bruton, 2009). Without doubt, organization is basically referred to a place that has been formed and established for the sake of economic prosperity and economic based expansion and it is highly appreciated, if the management of a company would play a definite ...

Introduction

When it comes to organizations, then there are certain things and provisions always be convicted accordingly. Organizations always strive hard for the economic prosperity and no organization wants them to distract from their core mantra. Organization is termed as a place where-in people belong to different demographics and mindset works together merely for the achievement of a single and pre-specified goal. There are certain issues that may interfere in the operations of the company, or it could be said that these issues may pamper them not to expand positively and effectively. The main perspective of this assignment is to analyze ...

Enterprise Rent A- Cat is a company that is considered to be one of the best and among the top car rental businesses in the world. This is due to its specialization and prowess in ensuring that the customers are satisfied with its products. Its customer service has been identified seven times hence the highest with regards to satisfaction of customers. Technically, it is the customers who ensures that a particular company grows. This can be done through the loyalty of the customers towards their respective companies. For the case of Enterprise Rent-A- Car, it has been able to provide the ...

Introduction

The ethical behaviour within a company portrays its organizational culture. Ethics entails systematization, protection, and recommendation of concepts of wrong and right conduct. Therefore, ethics refers to the moral principles, which people use in governing their behaviours (Cragg, 2004). The contemporary organizations in the United Kingdom ought to establish ethical practices at both functional level and organizational level to improve on their performance. The concept of ethics occupies a major place in the management of any company in the U.K. since the organizational performance is essentially enhanced through the ethical leadership (Van de Velde, Vermeir, & Corten, 2005). Numerous values determine the ...

Introduction

The research paper considers the benefits of nuclear power compared with generating energy from fossil fuel sources and discusses the reasons why nuclear power may be the better option, taking into account costs, safety, and – importantly – environmental pollution. Climate change and global warming are of major concern, and pollution and greenhouse gas emissions are significant considerations in the choice of safe energy sources for the future, along with costs and of course the safety aspects. The paper seeks to confirm that in contrast to the fossil-fuel plants used today to generate electricity, nuclear plants cost less to operate, are ...

Assignment 3: Risk Management Workshop

Finalized: November 16th, 2013 Introduction There is always a positive relationship among organization and productivity; in fact whatever an organization does is merely to enhance their productivity (Damien McLoughlin, 2010). Different authors have come with different ideas regarding organizations and their objectives and most of the authors stated that, organization is basically a place, wherein people belong to different demographics, work together for the achievement of a single and pre-specified goal.. These employees of a company have been distributed into different departments, which mean that the real productivity of an entity lies in their departments (Damien McLoughlin, 2010). Usually, there ...

[Author’s Name] [Institution’s Name]

Introduction

The main perspective of this assignment is to analyze the two different jobs from different standpoints in total. Obviously, it is important to consider the things effectively and move with a perfect pace. In the next section, we will start the conversation with financial analysis, opportunity analysis, their linkage and then the personal finance comprehensively. The two jobs which have been selected for the same purpose are Financial Analyst and Opportunity Cost Analyst and different provisions would have been taken into account to complete this particular job in a perfect manner.

Main Body

Education At ...

[Author’s Name] [Institution’s Name] Marketing is a broad concept which has number of things lies under this ambit in total. It is more than important for a company to have effective marketing concept to analyze the things all along (Damien McLoughlin, 2010). Segmentation is yet another important thing that comes under the ambit of marketing management. The main objective of this assignment is to analyze the consumer and business markets of a company which is Stanley Black & Decker (SWK), a major player in the portable power tool industry. SWK is in the favor of having two different market segmentations ( ...

[Author’s Name] [Institution’s Name]

Introduction

There is always a positive relationship among organization and productivity, in fact whatever an organization does is merely to enhance their productivity (Damien McLoughlin, 2010). Different authors has had come with different ideas regarding organizations and their objectives and most of the authors stated that, organization is basically a place, wherein people belongs to different demographics work together for the achievement of a single and pre-specified goal. These people would be regarded as the employees of a company. These employees of a company have been distributed into different departments, which mean that the real productivity of an ...

Introduction

This business analysis report considers the financial performance, prospects, strengths and opportunities, weaknesses and threat, and the general competitive strategy of Wal-Mart in order to give a strategic recommendation on the future direction of the firm. Different tools such as ratio analysis, 4ps of marketing and SWOT analysis are used in this analysis to give strategic recommendation for the future direction of the firm

Company overview

Wal-Mart is the world’s largest retailer with more than 2.2 million employees. In the U.S. Wal-Mart operates more than 4,000 stores, including more than 3,000 supercenters that deal in general merchandise and groceries, ...

Introduction

Marketing is the process of collaborating the worth of values of commodities or service to clients; this at some time can be said to be the art of selling products and letting clients know of a good and new products in the market. In addition to this, marketing can be termed as the process of marking clients updated of available products in the market for sale; this is usually done in by advertising the company’s products. However, the society views marketing as to be the linkage between clients and the seller of a commodity; it’s of importance for a company ...

This outlines the sales strategy for a Caterpillar Diesel Generator 4.4MW 2009 QX4400 to be sold to Del Monte Inc. Over the last 5 years, I have been involved in procuring Diesel generators to major companies and this was the major reason that led me to be included in the sales process. Efforts to procure a Diesel generator for the company have been futile despite involving experienced sales representatives and key management officials. In this report, theoretical approaches proposed by Derek Gatehouse are used to outline the sales process and other strategic sales tools as employed in the sales process. The ...