Safaricom Limited
Introduction As research has stipulated severally, the study of market conditions and fluctuations of some aspects allows companies to develop rational decisions that can enhance robust progress of their operation (Grandke, 2013). Marketing research enables a company to examine its market, prevailing trends, new approaches, threats posed by competitors and identify new ways of marketing among other factors. Such research allows the firm to evaluate its target markets by boosting customer experiences, determine precise strategies to follow in community outreach, and develop a network services to facilitate organization growth through customer comments and suggestions. Most information for market research ...