Essays on Crisps

- Why research is important in identifying international markets

Research in identifying international markets is important as it enables the organization not only to design the right product, but also to employ the most effective marketing strategy for maximum returns.

- Research techniques and tools that can be used in international market research

- Use of a team from multicultural environment and sites is important in ensuring that the research object is understood in the different geographical regions

- Qualitative research techniques

- Videotaping of consumers who are in the process of purchase or consumption ...

The world is being faced with one major crisis of insecurity and rapid growth of criminal gangs. Authorities have identified gangs as any group of criminals made who engage in various criminal activities in a given a region. These gangs have been involved in terrorizing people with some of them having a global network. Security agents have admitted that almost 60% of the crimes that are committed in the United States are being coordinated by criminal gangs. Gangs are involved in both minor and complicated crimes ranging from robbery, murder, rape and drug trafficking. The trend in which the gangs emerge is ...

Advertising is used as a means to publicize a particular product or service to its target market. Companies often vie to produce the most creative, lucrative, and efficient advertisements in their respective industries. However, in the high demand for such advertisements, certain campaigns tend to neglect their responsibility of proper advertising. Various forms of deceptive advertising are seen almost everywhere and the most notorious will be tackled later on. To be specific, any form of advertisement that lures consumers to purchase a product or service due to a misunderstanding may be ...

Question 1

Price is the amount that a producer charges his or her consumers for a product or a service. There are various ways of determining price which may result in different prices for the same product. The pricing suggestion of the sales officer, the finance officer and the marketing officer will result in the following prices;

Pricing suggestion of the sales officer

According to the sales officer, the selling price of Amaizer should be 2,900 per tonne to make it make competitive as shown by the calculations below.

The sales officer recommended that the snack, Amaizer, should be sold at 100 below the price of potato crisps.

Price of potato crisps per tonne is 3,000 Therefore, the price of Amaizer will be; 3,000- 100 = ...