Planning a Promotional Campaign to L’Oreal The use of animal products in the cosmetic industry is at an alarming rate. Each year millions of is animals are forced to undergo painful laboratory testing for the products to determine their suitability for use by human. Some of their parts are also used to make the products like their nails and fur. It is, therefore, necessary to conduct a campaign program by collaborating with a leading cosmetic company like L’Oreal. L’Oreal is a French leading company in cosmetics; its headquarters are in Clichy, Haunts-de-Seine with a registered office in Paris. It has grown ...
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