Introduction
It can be said that the application of ethics at the business level is as direct and influential to customers as much as the application at the corporate level. The main reason for this is the customer orientation of ethics in the business level strategies and the impact that it creates. The desires, needs and behavior patterns of varied markets are crucial to this segment of organization, keeping in mind the ethics and thus are directly responsible for planning and implementing various levels of competitive strategy plans (Ethics & Corporate Social Responsibility, 2016). There are also four aspects of an ...