Abstract
This paper is my analysis of the case study, Online Marketing at Big Skinny. My discussion includes solutions to the following questions: (a) what should be the CEO's bigger priority generate new customers to the site through search engines, or focus on engaging customers through social and interactive marketing? Is it one or both? Please provide your logic and justification; (b) evaluate their Sponsored search strategy are there keywords for which you would encourage them to increase the bid? Lower the bid? Back up your thoughts with some analysis of the numbers; (c) is there a role here for content marketing/storytelling and ...
