Introduction
In the contemporary world the use of new media, and in particular social media, has become an essential need in the society. Social media include Web sites that allow social interaction such as social networking sites like MySpace, Twitter, Facebook; gaming sites such as Second Life and Club Penguin; video sites such as Vimeo and YouTube; and blogs. Such sites have provided a fertile ground for communication and entertainment especially for the teenagers and the young adults. According to the prevailing studies, 75 percent of the teenagers are in possession of cell phones, and 25 percent utilizes them on ...