Introduction – The Media:
The mainstream media had been used as a tool for propaganda for centuries, the ruler and governments over a period of time, have been using the media in different forms to primarily communicate the messages, with the intention to influence and control the masses. In an era of technological advancement, a digitized world has taken shape, the influence of media in different shapes and forms has increased significantly, and the advent and phenomenal success of the social media channels, the influence of public behaviour has become more controlled since, swaying public opinion is being utilized by people in control ...
