Selection of target market
Eliza Minden should pick the dance students as her target market. This is because the number of dance students greatly outnumbers the professional dancers and thereby presents a vast market for Gaynor Minden shoes. Dance students usually took their lessons for about a year. During this period, they are mostly taught by the same teacher. Ballet teachers were either professional ballet dancers to advanced students (case study). This means that while Gaynor Minden targets dance students, they also gain access to the professional dancers market. In the course of teaching, the professional dancers get actively involved in the issues about shoes ...
