GROWING THE MAMAS & PAPAS BRAND
Mamas & Papas is a magazine about paternity that was started in September 2008 by Nawaal Motlekar in South Africa. The philosophy of the brand is to be trusted, reassuring source for parents. From the early beginning of the Mamas & Papas magazine it was focused on young couples (in age between 23 – 40) that are Black, Coloured or Indian (nearly of 80% of all population of South Africa), and are high end professionals with good educational level and work experience. The main sales channels were medical and health institutions, pediatrician offices. Also, after deep market research, Nawaal Motlekar decided that ...