Question 1
Many customers for Abercrombie and Fitch who would consume their products in Kuwait are unpredictable and they hesitate to buy a product that they little know about. This is in not only Abercrombie and Fitch but also everywhere, since it is very risky to buy a product that you little know about especially from a foreign country. This company needs many changes for it to enter the Kuwait market. it needs to change its culture and nature of doing things. If a company has a new product in a new market, it is always good to create good awareness to the target audience who in ...
