1. What I found most interesting and useful in the article "Public Relations (PR): traditional media confronts social media" produced by Dan Schawbel is the relationship of types of communication and relevant methods. According to Schawbel (2007), "we must first look at what we are communicating and match it with the proper method" (qtd. in Personalbrandingblog.com). Considering that social media and traditional media press releases play a vital role in PR industry, this information will definitely help me improve my skills and competences as a PR practitioner, as it contributed to deeper understanding of differentiation between traditional and ...
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BUSINESS STRATEGIC ASSESSMENT AND EVALUATION: Contextual Strategic Planning Tool Using SWOT Analysis
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Intel has been a giant in the computer market for so long. The company’s strong presence and momentum had enabled its elongated existence as well as its longstanding strategy that made the company outstanding in its performance and strengthening the productivity aspect at regular intervals over a period. The company apparently function based on Moore’s Law, which states that “in every 18-24 months, the number of transistors on a silicon chip must be doubled, dramatically increasing performance while dividing the real cost of that performance” (Dyer et al., 2016). The dynamics changed ...
Business Strategy
Q1 Answer I use Uber services when a need arises especially when I do not feel like to operate from home to town without the need to board a bus. Uber services are both good and bad depending on various factors. Uber provides quality service to its clients through its competent drivers who are well trained and are friendly. Besides, their prices are fair as compared to other taxi services offered by various companies in the world. Moreover, Uber services are east to use and understand hence making one request for the services at his or her convenience. Several ...
Define and discuss time and space utility
Products must be transported from the place where they are produced to the place where customers demand it to be delivered. The value-add that the product gains due to its transport is called space utility. The time utility is the length of time before or between the product deliveries, which consists of mostly storage and inventory time. When the organizations are able to deliver the goods at a time they are needed, then their time utility increases.
What is the Total Cost Analysis and how does is affect logistics?
Total cost analysis provides the methodology for integration of logistics, manufacturing, and procuring costs across the network. This is done to achieve ...
People used to think that if you killed a gay person, you were doing a service to the community. In my opinion, I also agree with this statement since this is evident in the history of Milk Harvey and Dan White in Francisco. This is also apparent today as the gay practice is seen as a state of mental illness. White served as a soldier in the war Vietnam War before returning to the United States to operate as a law-enforcement officer and later as a firefighter in Francisco. White was bothered by the increasing official’s tolerance of ...
Dan Price read in an article that employee happiness will increase when they are less stressed due to financial problems (Cohen, 2015). The result of this article is that Price publicly declared a planned increase in the compensation income of Gravity Payment employees, which will reach a minimum of $70,000 at the end of three years (Cohen, 2015). The problem with this perception is that it is contradicted by the study of Stevenson and Wolfers (2009, p.33) where the level of employee happiness within the United States will not increase despite an improvement in their income. Other studies ...
Introduction
Gun control refers to as laws and policies that have been enacted to regulate the manufacture, transfer, possession as well as the use of guns by the civilians. Gun control in the United States came at a time when massive shooting, killing, suicide, and gun related violence was on the rise in the United States. It is because of this that President Barrack Obama and his committee decided to propose the gun control policy. The annual review of public health statistics shows that gun related deaths tally to approximately 33,000 annually (Wintemute and Garen 9). For information on ...
The movie, which has been chosen for the discussion is Lord, Save Us from Your Followers, directed by Dan Merchant in 2008. This film is rather documentary, created in the form of dialogue between the host and the audience. The Lord, Save Us from Your Followers tells its viewers about the religious situation in the USA back in 2008 and it appeared. The documentary represents it from the various angles, depicting different religious and social movements. The plot of the Lord, Save Us from Your Followers is the following: referring to the most bothering aspects of the modern society, ...
Dishonesty and cheating are a public portion of the world we thrive. Being deceitful and dishonest takes place in small ways universally. It is a human character to cheat or be dishonest. In most cases, little lies escalate into large-scale complications with chief repercussions for society. Everyone has the capability to be deceitful, and practically every person cheats. Addressing these two vices in the right manner can, however, save a lot of challenges that people go through. This paper discusses the vice of cheating, its impact on the society and the overall conduct of individuals. The behavior of almost ...
Management
Planning is deciding in advance what to do, which have to it and how it should be done. It stands as a bridge between where the organization is and where the organization wants to go. It can also say that decision-making is a process to achieve the desired future, taking into account the current situation and the internal and external factors that may influence the objectives achievement. Planning involves a process of decision-making, a process of anticipation, visualization (representation of the desired future) and execution (take action to achieve the future concept). Every plan has two characteristics: it must ...
Our world changes every day. Modern highly developed industrial society has quite different system of values than it used to have years ago. New technologies took their place in our lives so firmly, that we can hardly imagine a day without habitual gadgets. Especially, this point concerns the youth. Young people seem to hold their mobile phones in the hand all day long. Moreover, constantly developing stuff and games aggravate the addiction to the mobile phones. A shining example of the situation is a new version of a popular Japanese game Pokemon Go. Pokemon Go has provoked a new ...
Every individual is unique. This is not the most outstanding statement, but the one people know from their childhood. This is actually true; human beings have different characters, habits and reactions to the same events. A lot of personal qualities are determined in the early years of each individual. The character is formed in the childhood and a lot depends on the way the parents bring their son or daughter up. The environment, friends, relatives and even country, everything is essential to influence the future of adult man or woman. The surprising thing is that in spite of the ...
In the world today, cars have become one of the basic commodities that people cannot live without. This means that many people across the globe have increased their desires and likelihood to buy cars for themselves and their families, meaning that the car business has flourished across the world. Not every country manufactures car, but the most commonly countries that do manufacture sell them to other countries. Japan distributes both new and used cars to any willing country, and Tanzania is one of the trusted dealers that import them to sell to Tanzanian people as well as other willing ...
On the one hand, it is understandable that Virgil would wish to avoid the consequences of a negative report from the insurance inspectors. This kind of report drives up the insurance premiums the business is forced to pay and even threatens Virgil’s ability to continue in his position at the warehouse. However, for Tim there are a number of serious problems with the suggestion that Virgil has made. There is also a question of safety. By following the orders Virgil has laid out for him, Tim would be violating basic safety principles. If the manufacturer felt that the ...
In the video titled “What makes us feel good about our work,” Dan Ariely presents a TED talk about the effects of rejection and motivation, and the effect, which this has on how people feel about the work they do. Indeed, it turns out that individuals develop a sense of ownership over anything they do, irrespective of how basic the task is. Using some experiments, Ariel is in a position to offer some quite easy to comprehend insight on how individuals work and that value they attach to the tasks they perform (Ariely, 2012). Apparently, Ariely gives three experiments ...
Living life to the fullest must have been found in the Island of Ikaria where life expectancy is high. Dan Buettner in a feature article entitled, “The Island Where People Forgot to Die” gives hope that the longevity of life can be stretched by emulating the Ikarian way of life. The lifestyle in this island found in the west coast of Turkey fades any diet that people in the urban and suburban strive to do which include the Paleo and Vegan diets. The Greek people of Ikaria live in the lowest possible stress level, eat what they reap in ...
Responses to Classmates’ Posts
Response to Post on Question 1: The information shared on the rationale for managing risks are enlightening. There were useful insights which provided valid reasons for managing risks from Galai, Dan, & Crouhy (2014) especially in terms of asserting its importance in tax reduction as well as for ease of control in managing the organization’s resources. One affirms that, although not explicitly stated, the relevance of managing risks are evidenced by the increase in net profits of the firm, which would prove overall profitability and sustaining competitive advantage in the long run. As emphasized in an article on managing ...
Dozens of names cross the mind when considering a single individual who had significant impact on Western culture in the Age of Pluralism and Modernism. The 20th century began on January 1, 1901 and ended on December 31, 2000. During that time period, influential musical masters included B.B. King, Elvis Presley, and Michael Jackson. Scientists of the same time period counted Albert Einstein, Marie Curie, and Ivan Pavlov in their number. Sigmund Freud revolutionized the field of psychology, and while Adolph Hitler promoted war, Mahatma Gandhi promoted peace. While any of these people and many others may be considered ...
Cinema
The art has long become an integral part of the human life. Thanks to him people can express everything they want: beginning from the intimate personal feelings and ending with the patriotic aspirations. In the modern society cinematography is the most popular kind of art, which accompanies a human being from childhood to old age. The cinema is able to entertain people or even made them interested in some phenomenon or event; sometimes the cinematography even forces people to start understanding some phenomenon or event in a different way. The cinematography and the history of mankind are connected by ...
Final Reflective Portfolio
This paper is a reflection of the skills I have gained in this class. It focuses on four texts and analyses them as indicators of my development as a reader and creator of literary and cultural texts. Three of the analyzed texts were created for this class while the fourth was written for a math class.
Part 1: Texts
The Ultimate Book of Martial Arts Fay Goodman's book entitled The Ultimate Book of Martial Arts is already an entertaining read by itself. However, different parts of the book contain paratextual elements that give it a new meaning and make it a more ...
In this era of globalization and the shift to the digital world, the consumers are disposed with an array of choices of products and services that they are in need of, and thus, the consumers loyalty shifts from time to time, the consumers’ requirements, necessitates that New Product Development (NPD) at an organization connects with the consumers to churn out the service and products in lieu with the needs and demands of the target segment. One such process for NPD is called ‘Co-Creation’, and with the advent of social media channels and online services, the customers get involved by ...
Intensified Research of Ridley Scott
Intensified Research on Ridley Scott There have only been a handful of filmmakers who had been able to stand out from the crowd of great film personalities that ever flourished in Hollywood. These filmmakers may not be the ones who made the most popular film in the world or the ones who made the most critically acclaimed or commercially successful films yet. Instead, these people are the pioneers that proved how significant movies can become for popular culture by influencing almost a couple of decades of filmmaking and/or lifestyle choices. Works of this handful of filmmakers, hailed as classics ...
Gossip Girl explores the world of upper class society through fashion and consumerist taste of young affluent women. Jennifer craik argues that fashion has the ability to convey disparate messages about society and economics. It has a message about cultural identity and distinctiveness. It also is an integral part of local inflections, shared knowledge, cultural sophistications, traditions and societal revolutions. Most of all, fashion sends messages about an individual’s social or economic wellbeing. One is able to easily discern that an individual works in a corporate or entertainment world by how they dress together with other cues like ...
Is Happiness Really Happiness?
In his article, Life Satisfaction, Ethical Reflection, and The Science of Happiness, author Dan Haybron argues that being satisfied with one's life is necessary or rather important, but that it does not matter as much as one might think. Specifically, the argument is centered on the idea that happiness and its definition is varied depending on the individual. Moreover, another argument made is that what humans consider as happiness is in fact, satisfaction with life. This paper discusses Haybron's claims and whether there is merit in his argument.
Haybron continues by stating that most philosophical research and arguments have ...
Conflicts in the African continent are notorious with their complexity. There are host of reasons for that. These include the complicated history of Africa, especially of the last several centuries when existing divergences were accentuated by the presence of colonists who imposed new circumstances and conditions. These also include many natural reasons stemming from climate conditions and geopolitical situation of Africa. These include as well the ethnical and tribal divergences that turned out to be the major fueling factor in the conflict that set it ablaze for almost fifteen years. There is one thing I am going to make ...
Introduction
Apart from technology, efficiency, and knowledge transfer, the other factors that made Cirque du Soleil a leading player in the circus industry include creativity and effective leadership. As a matter of fact, creativity is one of the company’s driving forces. Cirque du Soleil’s creativity culture has helped them remain on the top of the competition in the circus industry. It is important to stress that creativity drives the performances by Cirque du Soleil's artists. According to Carone (2012), the Cirque’s brand of creativity is communicated at every touch point. Ideally, this explains why creativity is essentially ...
Introduction
Sexual harassment and workplace bullying is very common in the workplace and under the current case it is clear that Jim has to deal with a hostile workplace environment where Dan and Jacob are the bullies who are verbally abusing Jim. Sexual harassment is displayed through unwelcome sexual request, advances, and favours and other physical or verbal conduct (Misbehaviour slide 12). Bullying consists of repeated actions directed towards another worker that are unwanted, causes humiliation and can be unconsciously or deliberately (Misbehaviour slide 24). In addition, Jim is transitioning from a male to a female and such bullying can ...
Discrimination at workplace
Abstract A number of citizens have fallen victims of discriminatory practices at their work places. The effects of discrimination in the workplace may be so severe, some causing serious traumas and emotional problems. Discrimination at work place occurs when an employer takes an adverse action against an employee or even a prospective employee due to protected attribute. Such discrimination leads to inequality and unfairness in the workplace where some employees are denied basic rights compared to others. This paper presents a proposal on how to end discrimination at work place. The paper argues that ending discrimination in the workplace ...
Humour at the Workplace
An increasing body of research points out that humor has considerable positive effects on the workplace environment (Loyalka). Humor has been shown to relieve stress leading to healthier and happier employees which in turn is manifested through increased productivity. However, as is the case with any aspect of the workplace and life for that matter, there is always need for moderation. There is a very fine line between being merely funny and offensive. In the case of Jim, it is evident that his apparent transitioning from male to female is bound to attract some form of satire which in ...
After hearing such negative sexist talk directed towards a colleague, I would take several measures aimed at ensuring that the perpetrators of the act know that their actions are wrong and should not be repeated. I would also put effort in supporting Jim, who in this case is the victim, encouraging him and urging him to stay strong in a bid to make sure that he comes out a much stronger individual. The best means of communicating would be face-to-face communication as it is a rich channel that enables instant feedback and suitable for personal conversations (Cameron, p.68).
Meeting the Coworkers
I ...
Executive summary 2
Introduction 3 Brand image of Lufthansa 6 Turkish Airlines brand image and reputation 18 Viral campaign from Miles and Smiles reward program 19 The viral advertisement campaign of KLM Airlines 22 Viral Christmas campaign of WestJet 24
References 26
Appendix A 28 Executive summary The purpose of this research is to investigate The Deutsche Lufthansa AG Company and how it can enhance its brand image by using the social media marketing. The case study is conducted based on the analysis of social media users of Lufthansa Company and the extent of popularity of airline companies on different social media networks. Furthermore, ...
Cоurse
Dаte Forrest Gump ‘Forrest Gump’ is a very deep and moving film. The story tells us about the main character Forrest Gump (Tom Hanks), a man with a low IQ, who, however, turns out to be smarter than most members of society and who we consider being "normal" people. The film tells us the story of his extraordinary life. The events in the film begin at the bus stop where Forrest opens a box of chocolates. With his words about shoes and that ‘life is a box of chocolate’, the viewer embarks on a journey through the life ...
Part one
Biodiversity is essential in the sustainability of the environment. In fact, lack thereof compromises the nature’s ability to adapt to environmental changes, therefore, enhancing its vulnerability. The development of science and technology paved the way for the incorporation of genetic engineering to living organisms. Precisely, since its introduction in 1996, many nations have embraced the conveniences offered by the genetic modification of crops to enhance their resistance and overall sustainability (Rifkin 15). This method is influential as it enables scientists to combat the development of a crop disease by altering the genetic composition of an organism. However, this ...
The world has witnessed a phenomenal change since the nineties, following liberalization of economic policies by many countries which facilitated the entry of MNCs into international markets. Many companies manufacturing Electronic and FMCG items have benefitted from it immensely. Service providing business organizations like Banking, Tourism and hospitality have also exploited this opportunity to internationalize their operations. Globalization of business activities is the new doctrine for profitability and all Multinational companies are considering expansion strategies to gain entry into countries with promising growth opportunities. But experts are also of the view that markets for electronic items, food and drinks ...
Privacy is Theft?
Modern technology gives a lot of possibilities for people in everyday life. It is easier to stay in touch with your family and relatives, work more efficiently and make shopping. But more and more people nowadays are concerned about the privacy of their lives and security in digital age, as all their information becomes available for everyone who wants to know it via social media resources. The topic has been raised all the time by many people, but we always postpone it, thinking that it is not a right time to consider it. But it has found its literal ...
Comparative Studies: Cultural Context
Culture is simply the people’s way of living. The Cultural context in a movie, play or reading materials can be analyzed in terms of time at which the people lived; the place; setting; environment; social organization; social divide; family culture; gender roles; economic, religious and political status (Mcdonough 2005). In most cases authors of novels, books or articles and the directors of movies and plays apply more than one of the cultural contexts to bring out several intended themes. Integration of these aspects permits them to develop a close contact with the readers since this set platform for ...
When you are talking about two stars from the same league, there are going to be some similarities. In the case of LeBron James and Dirk Nowitzki, you are talking about two future Hall of Fame players with NBA championship rings. You are also talking about two players who never played in the NCAA, going right from high school to the pro ranks as early as the league allowed. However, the career trajectories, the play and the personalities of these two stars show that they are quite different players. Both LeBron James and Dirk Nowitzki entered the game young ...
Every era is built on a guiding principle that creates a way forward in terms of lifestyle and business management, just like the globalization and the Internet defines the era we live in with regards to our life style in all aspects. The writer disagrees with the statement of John Wanamaker, in view of the fact that marketing be it in the early 19th century or today needs promotion to connect with the consumers on an emotive level amid competition, thus creating a subliminal presence and that will help in selecting the brand product or service when required for ...
I used to think that ‘redskins,’ a term that is used to refer to American Indians was an offensive word that was created by white people. There has been continues debate among different people concerning the reasons and origin of the controversial term. People assume the term originated in Europe and was created because Indians paint their faces red. Others believe the name came from the 1800s government bounty announcements that called for Native Americans’ bloody scalps. Although the term is provocative to some people, most people do not find it offensive because they do not know its exact ...
Dan Koeppel, in the essay ‘Can This Fruit be saved?’ Explains two contrasting visions of how well to address the impending (banana) crisis. One of the visions is based on the traditional methods of production, aimed at the manufacture of a banana plant with the same taste and appearance as the Cavendish to the extent that consumers cannot tell it is not the one. Aguilar is one of its proponents. Aguilar serves as a head banana breeder at Honduran Foundation for Agricultural Investigation (FHIA).The other vision is shared by bioengineers and is aimed at altering the chromosomes of ...
Dan MacMillan has a great presentation which is dynamic and his posture is lively. He is standing and he is moving his arms and his legs as well as his head. He laughs at times even though he remains serious when it is time for the audience to laugh. He is very entertaining and it is obvious that he had gone through this particular presentation for many times because he is self-assured and does not make any mistakes. The posture is upright and he is showing his height and his masculinity in a great way so that people could ...
This presentation deals with what motivates people and it turns out that it is much more than a stick and a carrot because people are not easy to decipher. Their psyche is complicated and their behavior cannot always be predicted. People are not so easy to be manipulated which is why this presentation is challenging the usual beliefs. The story is about being rewarded and being punished which foster particular behavior while discouraging the other. There was a study at MIT which involved eminent economists who discovered that students perform well when they can do menial jobs, but it ...
Information Architecture and Digital Marketing
Information Architecture is a discipline that focusing on the professional practice of how information is been accessed, organized and used in order to create a systematic infrastructure that delivers the content to the users that are needed in the most efficient way. Although in the modern use of Information architecture is mainly refers design of information digitally, it was once defined as “the conceptual structure and functional behavior, distinguishing the organization of data flows and controls, logical design, ad physical implementation.” (Amdahl et al 1964), then from the mid 1980s, the idea of information architecture has developed as an ...
The sun had already set when Dan reached the pub that spring evening. It was probably a bad idea to go anywhere near the place after that last AA-meeting, bu the didn’t care. It was Friday night and he desperately needed a drink. The phonecall he recieved earlier that day was still clinging to his mind, slowly turning into a blur by each bottle of beer that went through his throat, but one sentence refused to go away:
”I’m sorry, Dan, your mother passed away.”
Those words were still ringing in Dan’s ears when he woke up in my bed the next day, the ...
Ted Talk as an organization is a platform to share ideas with a key focus on technology, entertainment and design, on a myriad of topics from business, science and global issues. Dan Cobley formerly of Google shared his presentation in Ted Talk with his topic being “What physics taught me about marketing”. After listening to Dan Cobley’s Ted Talk the first thing that is evidenced is that any and everything can have a connection, all we need is an introspective review, since from a general perspective marketing and physics have nothing in common. The principles of marketing and ...
Diabetes is an ailment that is a consequence of uncontrolled levels of insulin in the body. In this regards, the two types of diabetes differ in terms of their reaction to insulin. Type 1 diabetes occurs as a result of the body’s attack on its own immune system thereby providing a hostile environment for cells responsible for the development of insulin. On the other hand, type 2 diabetes occurs as a result of the production of insufficient amounts of insulin as required by body organs. As such, the inadequate levels are supplemented by medication such as insulin injections ...