Abstract
This paper presents the research study on a public relation campaign run for positive motivation and psychological perspective of the children with physical disabilities. The paper discusses the background of the campaign #ToyLikeMe and how public relation and other communication tools falling under the umbrella of public relation helped campaign reach to millions of people across the world. The paper utilizes the knowledge of internal and external markets, launch and openings, promotional materials, social media, visuals and images and other tools to understand the importance of communication as one of the most effective strategies for the success of a ...