Question 1
Quality can be defined as elusive in that different people interpret it differently. Few can define quality in measurable terms that can be operationalised.
- Transcendental quality
According to this approach, Quality is a natural factor that is recognizable worldwide as a mark of high standards free from any defects. Some people see it as one which cannot be given a definite definition since human beings can only learn through experience. Examples of this are;
“Where shopping is a pleasure” Supermarket; “We love to fly and it shows” Airline.
- The Product-based
This product views quality as measurable and quantifiable. Products are made of various ingredients and mostly the more the ...