Executive Summary
The focus of this report is to conduct the Porter’s Five and PEST analysis of Kraft Foods. This analysis would entail how effectively the internal synergies of the organization can be embedded with the external environment. In essence, 2014 has not been a profitable year for Kraft Foods. The report would inquire the reasons that led to poor performances as newly launched products could not generate any interest among customers. In this regard, the impact of technological innovation at Kraft Foods is under scrutiny in this paper. Since Kraft operates in a cut-throat market, the threat of substitute product is ...
