Business
IBM Case Analysis
In order to determine the competitive advantage of the IMB corporation (if such in fact exists), it would be reasonable to apply a matrix developed by the Boston Consulting Group. Although originally it was aimed at describing a life cycle of a particular product, it is also applicable to the companies, in general (Proctor, 75). Companies entering the market may be defined as question marks, as their market share at the beginning is low, and the market growth rate is inessential. If the company develops products and services required by consumers, both the market share and ...