An article written by Ben Kunz on the Business week daily talks about apple's pricing game. Article known as "How apple plays the pricing game" the strategies Steve Job employed in the marketing of his product to compete competitively in the market.
Job is seen as a master in the use of price decoys, bundling, obscurity and reference prices to make the consumer see Apple's products as a good deal (Lowensohn 1). A good example is seen where apple introduced the iPod Touch media player at three point prices of $300, $299 and $229 both higher than the Iphone. It ...
