Essays on Dedrick

Milestone I

Apple Inc. was founded on April 1, 1976, which makes it 40 years old. There is something to say about a company that has been around for that long; they must be doing something right. There were three different kinds of computers starting with the Apple I, Apple II and the Macintosh. The Apple I had a typewriter like keyboard with the ability to connect to the TV for the screen. These were all built by hand. The Apple II arrived in April, 1977 and with this came color graphics and a tape based machine. Then in 1984 Macintosh ...

Firms Internal Environment

Background Dell is a multinational Information Communication and Technology company based in Texas, United States. Founded in 1984 by Michael Dell, the company offers a broad range of computer products and services to its customers (Kapuscinski, Zhang, Carbonneau, Moore, & Reeves, 2004). Today the company boasts of a staff community that is well above the 100,000th mark in all stores worldwide. The Dell holding company performs all its operation through subsidiaries located all over the world. The four broad sections in which the business is anchored upon are the large enterprise, small to medium businesses, the public, and the ...

Executive Summary

BlackBerry Limited is witnessing a decline in terms of market share and revenue. The company struggles to retain its loyal customer base as the consumers are switching to other brands. This marketing plan emphasizes on different marketing aspects that need to be consider by the company in order to regain its old position. The paper describes major strengths of the company that can help the organization in developing competitive advantages and tapping opportunities available in the market. The company is required to formulate an effective marketing plan in order to overcome its weaknesses such as diversified product portfolio, inventions and ...

The internet was created in 1967 as a governmental sponsored university communication network that quickly evolved into a worldwide web that linked the world, transforming the way people live. Today, the average American spends 8-12 hours a day staring at a screen, devoting over a third of their free time to internet use. More than half admit to being addicted to the internet and prefer to communicate digitally rather than in person. Heavy internet users are 2.5 times more likely to be depressed (Goode and Caicedo 1061). Furthermore, numerous human resource studies have indicated that the internet and digital communications that were designed to ...

External and Internal Environments

Background Founded by Michael Dell in the mid 1980s, Dell Computers is one of the leading computer technology corporations in the world. At the height of the technology boom of the early 1990s, Dell reached a level where it had grown too large too fast to a point that it had to make radical internal changes to stay profitable (Fleisher & Bensoussan, 2007). The company’s rock bottom was in 1993 when it lost a considerable portion of its market share, saw its cash flow and net income drop to $20 million and negative $ 40 million respectively. This called for rapid strategic ...