Introduction
The use of scholarly, peer-reviewed academic articles is an important and essential element in hospitality research. Although internet-based sources and company publications are also relevant because they provide the necessary data, scholarly articles are particularly momentous for the needs of research because they have the highest degree of data accuracy and credibility. In addition, they present information in a standardized way, thus making it concise, but informative and comparatively easy for comprehension for the readers with different cultural background. Hospitality industry is not an exception in this regard. Although some commentators argue that it is too simplistic to be ...