Introduction
The shopping and fashion culture is one of the factors that drive the American fashion industry, hence making it more dynamic. However, shopping culture, experience, and interests in the clothing industry differs from one gender to another. According to the NPD Group, 2010 annual report, women in the United States had higher total spending on fashion apparel compared to men (The NPD Group). This indicates that women are increasingly spending, higher in the fashion market than their male counterparts. Most women complain that advertisers do not identify with them since marketers conduct ads with many misconceptions about women’s ...
