Executive Summary
SWOT analysis is a very important tool used in the process of analyzing the external and internal environment of any company. Google Inc. is the name that is equated against the assertion of being the nova in research engines all across the globe, thus, making it the first search engine in the known history of technology all around the world. In wake of completing this task, Google Inc. will be used as an example for the practical application of the SWOT technique. The SWOT analysis of Google allows unique and worthy insights in the operational environment of the company, thus, ...