1. Company Background and Business Overview Depuy has a rich and long history of innovation. In 1895, a 35-year-old chemist named Revra DePuy started a business to manufacture fiber splints customizable to fit patients. He started his operation in Warsaw, Indiana (DePuySynthes, 2016). Depuy is the first orthopedic manufacturing company in the world. Because of the success of DePuy, Warsaw has become the orthopedic capital of the world. DePuy was the first company to introduce mobile bearing knee system (LCS Knee System). DePuy was also the first company to introduce Porocoat, a biological fixation to bone without the use ...
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Marketing: Strategic Innovation in Globally Diverse Markets
Abstract BrainLAB is one of the global medical device companies that aim to provide its customers; hospitals and clinicians, with products that could enhance the efficiency of the treatments. The company enjoys a diversified workforce aimed to enhance the performance of the company by providing innovative and creative designs to meet the requirement of the customers. BrainLAB operates in a competitive medical industry and currently employs 1070 people from different background and gender. The overall medical device and technology industry is growing and rapid pace thus providing the company with different opportunities. The company has to come up with effective ...
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