Question 1: Strategic Management
Chrysler Automotive was able to successfully align its new strategy with new technology, behaviors, and structures. Although the company wasn’t able to exactly sustain all of the changes that its leaders imposed, some of the changes it underwent could still be considered remarkable in the realm of organizational change. One such change was brought about by Chrysler’s inability in the mid-80s to gain a competitive edge over its main competitors, Toyota and Ford (Cushman, 1995). This problem actually started in the late seventies when Chrysler lost its market share and was performing so poorly that it came ...
