Essays on Desai

Integrated marketing communications

INTEGRATED MARKETING COMMUNICATIONS Introduction Nestle is well known in the food industries of India due to its brand known as Maggi noodles. Maggi is a well-known brand for noodles, soup, sensing and was established around 1947 in Switzerland (Sahoo, Mishra and Sahoo, 2016). In 2015, the Maggi noodles faced a crisis when the Food Safety and Standards Authority of India recalled 9 modifications of the brand in the market around the country (Desai, 2016). The claim was that the product contained some traces of lead and glutamate that are considered unsafe for human consumption (Soni and Harnawale, 2015). Due ...

Human Resource (HR) recruiters have the ability to select applicants from a multitude of sources. The most common methods are advertisements, company job boards, online job boards, and social media sites. However, to be successful in recruiting the most qualified applicants, the HR recruiter needs to keep up with changing technology and trends. Two new technologies for recruitment are Candidate Relationship Management software and Virtual Interviews.

Candidate Relationship Management (CRM)

Desai (2015) states “70% of recruiting organizations report to currently utilizing some form of Applicant Tracking System (ATS)” but the data “in an ATS becomes outdated extremely quickly – and therefore, its future value ...

Indian culture has always been one of the oldest and most complex cultures in the world. Civilization here emerged long before that in Europe, and thus, Indian traditions are deeply rooted and highly respected by the citizens. The country is so populated that it manages to combine hundreds of distinct cultures within itself. Of course, Indian clothing is something that represents the whole country. One can barely find a person who wouldn’t recognize an Indian dress among other cultures. It is so special because it has existed forever, and throughout history, it has intertwined with people’s lifestyle. ...

In addition to the direct physical manifestation of swarm phenotype –increased length and number of flagella, swarm cells often produce wetting agent, usually a surface of some type, for instance, the surface in Serrtia (serrwettins) and Bacillus (surfcatin) (White, 2006). In both cases loss of surfactant dramatically decreases swearing proficiency in Bacillus as well as strains of E. Coli do not make surfactants, which is probably why they are such picky swimmers. Surfactants act mainly to maintain surface wetness, which in turn allows cells to swim in every shallow layer of fluid on the surface. Research findings indicate that ...

Strategies for Declining Market

In business, marketing a brand or a commodity, there are challenges experienced at some point in time. Among some of these elements is this major one; the decline in the market. When this happens, formulation of marketing strategies are critical solutions in countering the same. The strategies must be efficient, reliable, and sustainable in combating holistically the decline in market concern. Ideally, the following examples will greatly aid in this battle. Maximization of short-term cash flow, sustaining share in the short term even if it means cutting margins due to sacrifice. Others include the inevitable share increase in declining ...