Essays on Designating

Background

There is a growing debate on whether the government should make it illegal to smoke in public places. Those proposing for its ban argue that smoking has harmful effects on both the smoker and non-smokers as well as to the environment. However, those opposing the ban maintain that smoking helps relax and making smoking in public places illegal would amount to infringement of personal rights. A smoking ban refers to a public policy prohibiting smoking in public places. Cigarettes contain more than 4,000 different chemicals and at least 50 of these contain poisonous carcinogens (Hudson 24). The first reports of ...

Schlumberger Limited

Problem Solving Schlumberger Limited Schlumberger Limited is an American Company that operates in the oil industry. The company is the world's biggest oilfield services company that is present in over 85 countries across the globe. The company has principle offices in the United States, France, the United Kingdom, and Netherlands to coordinate its global operations. Schlumberger limited was started in 1926 by two French brothers who initially dealt with electrical related operations. However, the company has since diversified and has many interests in oil industry services whereby it mainly deals with seismic acquisition and processing, well ...

Luxembourg is a potent brand due to its geographic and historical position. It is mainly branded through the use of customer based brand equity through the personalization of communication and customization of its products and services. It has developed a “Made in Luxembourg” label to distinguish its products and services when exported abroad. Luxembourg also has the “Luxembourg for Business” (LfB) brand which establishes a corporate identity for Luxembourg as a “brand with a pro business reputation. This paper discusses the development and further improvement of Luxembourg’s country branding through the following brand management components: Building a strong brand; Brand positioning; Choosing brand elements to ...