In order for Verizon Company to expand its services to Australian market, a complete socio-cultural analysis of Australia needs to be undertaken to determine market entry strategy, financing, human resources needs, pricing, distribution, organization structure and, suppliers. Considering that, the company will have to employ Australian people and create partnerships, it necessary for the company to be aware of the cultural differences that exists between them and the foreign country. By familiarizing itself with people’s etiquette and customs, ranging from dressing style, diet and business methods will improve the chances of the company establishing itself with no major problems. ...
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