There are several examples of failed projects in the world. These projects either began as great ideas which could help the people living in those areas or they could add to the economy. However, they either managed to fail, or their operation was delayed because of reasons such as bad execution, insufficient research, and many others. One such example of a failed project is the failure of Target in Canada. Target is one of the most popular retail stores in the United States which has been around for a long time. Known for its red bull’s eye logo, ...
Essays on Devereaux
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Purpose of the marketing audit
Each organization undergoes a number of marketing audits each year. This activity is more of examining and appraising than analyzing records as in financial auditing (Gök, & Hacioglu, 2010). This particular audit examines the management and planning of marketing in the company. It begs the questions what strategies have worked and what has failed. It gives a picture of the situation and examines each element of every marketing situation and activity in the company. The auditors access the market activities; triumphs that helped achieve the marketing goal. The actual purpose of the activity is determining marketing management and organization performance ...
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