This outlines the sales strategy for a Caterpillar Diesel Generator 4.4MW 2009 QX4400 to be sold to Del Monte Inc. Over the last 5 years, I have been involved in procuring Diesel generators to major companies and this was the major reason that led me to be included in the sales process. Efforts to procure a Diesel generator for the company have been futile despite involving experienced sales representatives and key management officials. In this report, theoretical approaches proposed by Derek Gatehouse are used to outline the sales process and other strategic sales tools as employed in the sales process. The ...
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