Essays on Discerning

Description of Elements of the Marketing Mix

The concept of the marketing mix reportedly originated in 1953 by Neil Borden through an extension and expansion of the work initiated by James Culliton in the year1948 . The marketing mix was described as a collaboration of varied inputs or ideas which are effectively used in the design of strategies pertinent to the organization’s 4Ps (Management Study Guide, 2013). The marketing mix is therefore composed of the four Ps: product, price, place, and promotion.

The product is described as the goods manufactured or produced by an organization; or the services offered to the clientele. As such, products were deemed ...

"Is the Absence of Stress Death? Exploring the Positives of Workplace Worries."

Background Stress was traditionally defined as an environmental pressure and strain within a person. The most common explanation these days is that it is one of the interactions between an individual and situations. It is a psychological and physical states usually catalyzed by the demands unmatched by resources to fulfill that demand. For instance, meeting targets in a short span of time, adhering to unsuitable organizational policies, finding a tough way to balance work-family are some common stress forms. Stress, a matter of worry since history, is becoming exceedingly debilitating nowadays. A recent work-stress survey published in Huffington post shockingly stated that 8 ...

Its role in Microglia causing dopamine cell death

This assignment is being submitted on June 18, 2015 Introduction The list of prominent neurodegenerative disorders has Alzheimer’s at the topmost level and closely following it is the Parkinson’s disease. The latest researches pertaining to the Parkinson’s pathogenesis have narrowed down to the crucial relevance of Neuroinflammation and establishment of microglia. Thus there has to be a concrete substantiation to prove that Neuroinflammation has a significant contribution in causing Parkinson’s disease and other neurodegenerative diseases. Another approach to ratify the same can be done by proposing that genetic deficiency is not the sole cause for ...

Analysis of the Jaguar F Series Coupe Launch Campaign

(Instructor Name)

Introduction

The report examines the television advertisement used for the launch of the F Type Sports Coupe by Jaguar during the American Super Bowl in February 2014. The ad has subsequently been used for launch activities of the car across all English speaking markets.

The ad can be seen at https://www.youtube.com/watch?v=2Bls1KKDwmo (Jaguar, 2014a)

The theme chosen has been British villains and the tagline “It’s Good To Be Bad”

The ad is directed by renowned Australian-British film and television Director Tom Hooper (IMDb, 2014), who directed The King’s Speech (2012) and Les Miserables (2010). The theme stems from the simple fact that all the good Hollywood villains are British. Using a series of shots ...

(Client’s Full Name)

MBA 6203 Final Project

Executive Summary This report examines the importance of having a brand which stands out in the airline industry. Hence, the concept and philosophy behind the brand name, logo, slogan and brand identity of the Business Class Only Airline, LuxAirways based on the Kapferer’s Brand Identity Prism. Furthermore, this report aims to make the best suggestions for launching LuxAirways nationally, regionally, and globally in respect of promotion, price, product and place. These suggestions would be made in light of the interpretation of the Travel Industry Forecast Review. It is the purpose of this report ...

Summary

Ron Deal in his book dating and the single parent (2012) identifies dating as a complex matter for single parents when children are involved. Dating requires consideration of its effects on children. A single parent or the dating partner must be ready to meet the challenges both emotionally and relationally. Deal (2012) provides single parents with solutions from a view of an expert that can help them prepare for dating. His book encourages single parents to consider different perspectives before starting to date. These considerations include whether the dating is beneficial for both children and the single parent at the time ...

Voltaire’s was a philosopher of the Age of Enlightenment whose most famous work is the novella Candide explores many of the popular schools of thoughts of the Enlightenment period. 1759, the year that Candide was first published was a time of great change of thought happening in Europe and the novel presents ideas found in three of the dominant school’s of thought, Rationalisms, Skepticism, and romanticism. By exploring these philosophies and showing how Candide treats them, we come to the conclusions that it was not Voltaire’s intent to support any of this particular schools of thought but to ...

Practitioners of engineering help the community by creating solutions for a future that is sustainable. The Code of Ethics provides principles and values that create the decisions made while in the practice of engineering. Lately, because of the recession in 2008, construction projects spring up with engineers lacking regard for the Code of Ethics. Monetary needs sometimes blind them from doing what is proper and ethical. (Lewis, 2007, p. 35). Members of Engineers Australia are committed to practice according to the Code of Ethics and accept the fact that they will be held responsible for their conduct regulated by ...

Descartes argues that perception of the world around us relies more on the mind than that of the body. The body or moreover the senses collect sensory information like touch, taste, sight, smell and then this information is relayed to the mind. The mind then collates this information and turns it into something we can understand. So when we look upon something with our eyes, our eyes are in fact tools used by the mind to form a proper understanding under mental inspection of the object. Descartes uses the example of a piece of wax to illustrate the point that ...

Critical review of “Differential Effects of Normal Aging on Memory For Odor –Place and Object-Place Associations” and “Inhibitory Control of Memory in Normal Ageing: Dissociation Between Impaired Intentional and Preserved Unintentional Processes”

As medical advances and healthy lifestyle choices allow people to live to longer, age-related changes in memory are of particular interest to researchers. In their article “Differential Effects of Normal Aging on Memory for Odor-Place and Object-Place Associations,” Gilbert et. al. (2008) describes an experimental study that used associative memory tasks to assess the ability of young and aged individuals to remember odor-place and object-place associations. In ...

Fashion sales and marketing is more complicated than merchandise marketing because of the highly perishable nature of the fashion product. Fashion trends change every year meaning that any remaining stock from the previous season has to go on sale (Brannon 14). Good sales are also dependent on the customers, important to note is that most clients have become more and more discerning about their image. In the early twentieth century, fashion was a preserve of royalty, aristocrats and other high standing members. With time, growth of the industry and technological advancement, fashion has become more accessible to everyone.

A fashion ...

Abstract

The colors from words that are colored and the colored words’ word patterns based on integral Stroop stimuli were provided with time advantages adjacent to each other. The experiment had to either establish the pertinent measurement color or word through a series of four keys that were randomly colored in each assessment. Outcomes of the experiment demonstrated proportioned associations involving the word and the color job. Therefore, the word can manipulate the extremely attuned color key reaction as could the color in word naming which is the actual reading. This initial kind of interference could not be translational and could ...