Abstract
According to Engel, Blackwell, & Miniard (52) A salesperson is a strong aspect of manipulation in customers’ decision procedure since a store image and aptitude to formulate loyalty can profoundly count on the capability and traits of the salesperson in a retail atmosphere. A customer may completely expect buying, but this purpose may change if the salesperson’s presentation is not pleasing. Engel et al. (95) designated that appearance is a significant feature of a salesperson. Clothing (Fashion) is an indispensable element of the salesperson’s appearance and it can broadcast many denotations, such as mood, attitude, and identity (Stone 62).The purpose of this study ...
