[Submission Date]
Intensity of Each Industry Force
Bargaining power of buyers is low to medium because not only consumers have various alternatives in the CSD industry to select from but both the Pepsi and Coke offered multiple offerings to beverage lovers. The power of suppliers is very high in the cola industry. The number of soft drink bottlers in the United States has greatly reduced from two thousand in 1970 to three hundred by the end of the year 2009. The industry is still dominated by Pepsi and Coca-Cola. These bottlers helped the national beverage brands secure shelf spaces and customer attention. Since there ...