User-generated content or Web 2.0 websites provide platforms for blogging, photo sharing, video sharing, and information sharing (Gangadharbatla, 2008). According to Nielsen/NetRatings, Web 2.0 websites make up five of the top ten fastest growing Web brands (Gangadharbatla), with social networking websites showing remarkable growth, especially among young adults and teens. Social networking sites provide various services such as e-mail, instant messaging, chat rooms, blogs, and video and photo sharing while others also offer matchmaking and dating capabilities.
As well, users have various reasons for using these sites. While some may do so to keep in touch with friends ...
