Essays on Distributors

Any person with knowledge of sales and marketing can quickly point out the anomalous growth curve of Snapple from the year 1994 when it attained its peak growth throughout to the year 1996 when the company’s growth was drastically on the decline. It is evident that the different strategies employed by various managements along the company’s lifespan had tremendous effects on the overall growth and performance of the enterprise. Snapple, as it stands out, has not only lost a huge section of its market segment but also lost its first reputation as the preferred brand. The company’ ...

<< Name>> <<School>> <<Date>> Part 1: Based on the reports given for June to January quarters of 2016 and 2015, here are a few insights and recommendations on marketing inputs and strategy.

Global Breakout

In the overall context, the revenue per day has grown 9.066% from $96,976 to $105,768. The contribution of revenue from Domestic segment has increased by 9.98% while the International segment grew by only 2.4%. On a quarter to quarter growth basis, the JFM quarter revenue for 2016 is $66,119,977 and the April to June quarter ...

Executive Recommendations Letter

The mission statement of Snapple Group is delineated in its company intention of being a domestic leader in the flavored beverage industry. Its reputable and established brand allows it to deliver beverages of superior quality to its existing and potential customers. As such, in order to achieve its mission, the company bases its operations on the following objectives:

Effective marketing

Strengthening its distribution channels Establishing fruitful partnerships. Investing in its employees and the communities the company operates in. Using environmentally sustainable operations in its undertakings. Implementing the best technology to minimize costs and sustain profits. Core Competencies An authentic brand with ...

Amazon.com Inc. is an American E-Commerce company based in Seattle, Washington. It was founded in 1995 by Jeff Bezos and provides a platform upon which consumers can easily access and purchase books and other products such as CDs and DVDs online. The company was started to capitalize on the opportunity for online retailing as internet services grew across the global market. Amazon.com is one of the most cited companies with respect to business-to-customer e-commerce as its domain; amazon.com attracts over 600 million online customers annually (Shier 4). The company operates based on a mass marketing business model which aims ...

Introduction

Contemporary organizations in the food industry, including food manufacturers, distributors and retailers are looking for the ways to incorporate sustainable processes and Corporate Social Responsibility (CSR) into the global and local supply chains. One of the critical elements of any operational activity is the logistics, which has a significant influence on the external urban and natural environment. Importantly, companies are becoming increasingly concerned with the negative impact of transport logistics and the levels of CO2 emissions in inbound and outbound logistics. This increasing awareness and focus of the companies on sustainable logistics practices is a result of the primarily ...

Multi-Organisational

Enterprises & System(BNM830) Major: Supply Chain Management Total word count: 5728 Net Word Count: 5023 PART 1 A. Apple Inc. is one organization that is known by many to deliver a diverse and complex product-service system. The firm is a technology organization whose products are of high quality and more available to its clients. The company also provides varied services and has opted to venture into other complex activities that are not common with many, if not all, technology companies (Apple, 2015). One of its best selling products is the iPhone6 brand that is not only available in the ...

Value Chain

The objective of analyzing Monster’s value chain is to make a product that will become popular to its customers, which includes not only the production segment but also marketing and distribution (Horngren and Data, 2015). This is because products will eventually need to be discontinued due to changing customer preferences and product innovation from competitors. This means that the company’s core operations and its products must continuously evolve and this could be done using the value chain analysis tool. For an energy drink company like Monster, one of its main goals is to continuously adapt to the ...

Background

Coca-Cola is a major multinational beverage company. Its name originated from a proverbial inspiration. It has its headquarters in Georgia America. John Stith, a pharmacist, first invented its major product Coca-Cola. The product stood out due to its unique formula bought by Griggs Asa in 1889. Since its inception, the company op designed a franchised distribution system. The company only produced the syrups that other bottlers used in the preparation of beverages.

Coca-Cola supplies chain components

Supply chain components are adopted by the company to ensure that there is an efficient supply of its products. Additionally, it factors out the cost of the ...

Foundation Course – Name

Abstract Information technologies are the core components of any organizational studies. Since this phenomenon was introduced into organizational processes, it brought numerous advantages. Incorporation of information technologies into existing business environment has become an indispensable necessity of modern reality due to an ability of informational systems to grant a broad spectrum of opportunities and benefits. Maximization of efficiency, improved services, enhanced manufacturing capacities and supply chain lead to the industry’s growth and economic prosperity. This could hardly be possible without the new information and technological determinants, implemented to control and speed up the everyday business routines. Eventually, information ...

Marketing

Kyocera Ceramic Knife Introduction In today’s global competition for superiority in product and services, marketing plays an important role in ensuring that the level of competitiveness is achieved by offering the best product quality and value for consumers. Among the new and promising products introduced in the market today is designed to revolutionize the way food is prepared in modern household kitchens, which is the ceramic knife specifically the one made by Kyocera. The discussion involves an analysis and evaluation of kitchen utensil to determine the effective marketing approach for the product. In addition, the discussion will also ...

I totally agree that there is certainly value in selecting the right distributors. In fact, Kaur & Pandey (2012) maintain that choosing the right distributor is imperative in the supply chain. Nonetheless, I do not think that it is necessary for the business to carry out a 5 to l0 year’s sales projection to find out if the culture and philosophy of the distributor match its brand. The key for the small microbreweries to get noticed in the market is simply producing high-quality, unique beer that will appeal to numerous customers. According to a new American report, as cited ...

Internship Final Essay

Internship Final Essay

My name is Huang Kai Hsiang and I have successfully completed the educational internship program as an Assistant Manager intern at Tact Squad, which is located in Corona, California. The internship opportunity was one of the memorable and important experiences that I have encountered as a student. I reported directly to Scott Li with clearly specified basic duties as an intern. As an Assistant Manager intern, there were major duties that were needed to accomplish with quality and in timely manner. The position’s major duties include helping the customers by providing them with information in ...

Abstract

The report focuses on the market analysis for Redbox Automated Retail, LLC. The company provides customers with Blu-ray, video game, and DVD rentals through a variety of automated retail kiosks/self-care kiosks located in various convenience, drug, and grocery stores. The main clienteles for the company include the gamers, family oriented renters, and youth renters. The company uses its different automated retail kiosks in meeting the customer demands of speed, cutting-edge technology, reasonable prices, new releases, and convenience. The environmental factors that affect the way Redbox Company conducts its business include the laws and regulations in the DVD, game, and ...

Developing a Marketing Plan

Executive Summary This report is an analysis of PepsiCo marketing strategy in Cambodian market. The report starts by giving an explanation of the significance of marketing plan for Pepsi. It goes further to state the goals that the company intends to achieve and the mechanism to make them. The current marketing situation analysis gives the facts on the ground about the enterprise. It goes further to illustrate how the company has positioned itself in the market. There is SWOT analysis for PepsiCo. This gives the strengths and weaknesses that the firm has. Working to improve these factors and exploiting ...

Market Entry Strategy

A properly planned method delivering and distributing goods and services to a new market is known as a market entry strategy. There are several ways through which a company can enter into a new market. A particular mode of entry into a new market is not feasible for all the companies, and different markets have different approaches towards new businesses. In order to develop a good strategy to enter a market, several factors that influence the decision must be observed before opting for any strategy. The best strategy that is available to enter the new market is direct exporting. ...

dd mmmmm yyyyy

Analysis of the United Display Cases, Inc. (UDCI)

UDCI believed it has a good product but he still hasn’t able to attract investors or convince banks for financing. For this goal, UDCI needs to present its break-even operating capital and projections of production volume that will yield maximum profitability. A successful product launch can be a major point in convincing financiers and it would need a cost-effective marketing strategy as current finances are limited. For its plan to distribute through, it needs to determine a price it will pass to retailers that can generate more sales than direct selling. There are no direct ...

Corporation «BellaCosmetics» created in December 2002 is a commercial organization, one of the main activities is the development and sale of goods for beauty and health. Greatest fame and popularity gained following the development of the company: cosmetics, "bio-cocktails" and oxygen cosmetics, which includes a unique transdermal oxygen carrier - AquaTem (trademark). «BellaCosmetics» is an open joint stock company. In a short time the company has become a unique multi-level enterprise, which includes a major research center, a large independent production, powerful service and training centers. Laboratory and mobile marketing service direct their activities, knowledge and efforts to improve ...

Environmental and Supply Chain Analyses of Coca-Cola’s Naturally Sweet Division

1.0 Naturally Sweet Division’s SWOT analysis 1.1 Internal environment: One important strength behind Naturally Sweet’s business activities is Coca-Cola’s strong revenue structure, which was US$ 44.29 billion in 2015 (TCCC, 2016a) and 246 times that of the average revenue of firms (US$ 179.76 million) in the food and beverage industry (GE Capital, 2015). In the beverage sector, this revenue is 1.49 that of the No. 2 beverage company globally, which is PepsiCo (2016), making Coke’s revenue stream as the strongest in the beverage sector (Table 1.1). However, despite this revenue strength, the same revenues have ...

It is evident that Top Foods has continued to advance in the development as well as the growth in revenue to hundreds of millions since it was founded. Recently, the company launched the Italian specialty soups, which have contributed exclusively to the growing revenue of the company. Although other products have been distributed through the brokers, the soup is being distributed through grocery stores. The company is currently is producing approximately 3000 cases per month. Over the past six months, the soup specialty has taken control of approximately 15% of the total sales of the company. However, the extensive ...

Background

Pepperidge Farm is a United States bakery located in Norwalk Connecticut. It was established in 1937 by an American, Margaret Rudkin, who named it Pepperidge after a tree that is located on their property at Fairfield Connecticut ("Pepperidge Farm® – Heritage and History"). The bakery specializes in Milano, Nantucket cookies, varieties of bread and goldfish crackers. The business was born out of her attempts to bake a preservative-free bread for her third born son who was asthmatic and thus allergic to commercially made bread that was laden with preservatives. She ended up making bread so good that her son’s ...

THE GROUP PRODUCT MANAGER,

AMAZON INC, 410 TERRY AVE. NORTH

SEATTLE, WA

98109-5210. RE: BUSINESS PLAN I at this moment write to you with the intention of bringing to your attention a research that I have conducted concerning you firm. This work purposes to bring to your attention a concept that I firmly believe that if properly implemented and executed, will help improve the efficiency of your services and profitability of the firm. I have had a keen interest in your marketing strategies, and that is the area where my research is based. It is not a secret that Amazon is one of the largest ...

In the year of 1955, families around the world became at risk of losing decades of having dinner at the table, together. Yet, at the time, it seemed like a reasonable solution to haphazardly putting a meal together for a family who, at times, would not eat it. The phenomenon of the fast food industry has released many parents from the scrutiny of meal-planning every day of the week. The commercial marketing towards children made their products irresistible, seemingly affordable, easy, and enjoyable. McDonald’s took the world by force, making hamburgers and French fries the answer to busy ...

(Diapers and Wipes for Babies) In the present rapidly changing business environment, companies have to implement different changes and innovations to remain competitive. Such changes may refer to all the companies’ operation. For example, it may be necessary to add new products to the general product list of the organization in order to remain profitable and expand presence in the market of the certain country or region. As such, in the healthcare industry the company can develop some new products that relate to the consumer healthcare goods. This essay is devoted to the opportunity for GlaxoSmithKline to start manufacturing ...

Supply Chain Management

2016-05-31 The active development of new information technologies, including the Internet, has led to the emergence of a new direction of the business. It is the e-business. It is a special form of business that is implemented through the information systems and standards in the production process as well as trade of goods and services. It should be noted that e-business can be considered as a direction of the business that continuously use digital technologies as well as the Internet for products and services optimization (“The Power of the Supply Chain”, 2016). In this case, the Internet plays the ...

Introduction

Regulation of the activity of the business units is not new branch of the law. In fact, the local authorities in different jurisdictions attempt to exercise control over the performance over the companies by virtue of the adoption of different regulations. However, the commercial practices shows that this activity is not always efficient due to the fact that the companies refer to the supplementary instruments suitable for the completion economic growth in the market. This implies that several organizations usually enter special horizontal or vertical agreements in terms of the competition legislation that may be prosecuted by the authorities. ...

Executive Summary

Globalization of economy and continuous innovations have necessitated business organizations to think beyond familiar premises. Business organizations are exploring opportunities in new territories for diversifying into new products to confront the challenges that have emerged from increasing competition and market saturation. Countries like India and China have emerged as preferable destinations for product expansion because of liberalization of business policies, a promising growth rate and availability of skills and other resources at a cheaper rate compared to United States and Europe (Johnson & Tellis 2008). However establishing business operations in a new country can only be successful if it is ...

Identification of Supply Chain Risks in India and China with Proposed Solutions

Introduction As the business world is getting more complex with the rise of globalization pressures and increasing intensity of the global competitive forces, it is critical that organizations must deal with certain risks they are exposed to. Operating in multiple markets with integration into the global economy, businesses face enormous challenges and risks that not only raise the cost of doing business but also cause the loss of competitive edge in the respective market arena. It is necessary that organizations willing to expand their operational activities in other countries should anticipate different risks they are going to face while ...

Business

Five Forces Analysis of the U.S. Brewery Industry The beer industry can be considered from Section 312 in accordance with the North American Industry Classification system, which indicates that the brewery or the beer industry comprises of manufacturing of tobacco product and beverage (Tremblay and Tremblay). In the brewery industry, there are three types of firms or establishments. First type includes the firms that are involved in manufacturing of non-alcoholic beverages, second type consists of firms that focus on manufacturing of alcoholic beverages via the process of fermentation, and third type includes the firms that are considering production of ...

Introduction

The name of the proposed business is EnergyFizz. The name of the founder is STUDENT NAME. The proposed business will create new organic formulas for energy drinks. The company will obtain these formulas from companies in the Asian markets and modify them to introduce in the US market. The idea is to offer a wide range of energy drinks with different tastes in easy handling packaging to consumers across the U.S. market. The idea of the proposed business is motivated by the success of 5-Hour Energy that has become a success in the US for its unique value proposition ...

Introduction

Skechers is a high performance and lifestyle footwear company located in Manhattan Beach, California, which was founded in 1992 by current CEO Robert Greenberg and his son Michael. It was first incorporated in 1992 in California and then reincorporated in Delaware in 1999 while keeping its headquarters in California (Skechers, 2016b). As of fiscal year 2015, it owned and operated in the United States 119 concept stores, 155 factory outlet stores, and 117 warehouse outlet stores. Internationally, it also owned and operated 82 concept stores, 41 factory outlet stores, and five warehouse outlet stores. It has more than 1340 ...

1. Rationale for Selection Investors require financial analysis of a company to make decisions. A financial report is significant for the purpose of providing information regarding the financial position of a company along with the risk factors associated with it. A report is prepared to provide clear and complete information about Apple Inc. that includes all relevant sections that are crucial for an investor. Apple Inc. is an American multinational company that follows GAAP (Generally Accepted Accounting Principles) to prepare financial statements and annual report for its stakeholders. Its financial analysis includes financial ratio analysis, stock price analysis, associated ...

The systems theory or thinking can be summarized into five key ideas. Basically, the systems theory suggests that organizations behave like systems; that is, they are composed of various elements or components that exist to attain a common goal or purpose. In this paper, the author relates how one organization embodies the five key ideas of a system based on its operations. The organization that was chosen to be discussed in this paper was the American Tourist Travel Agency (ATTA). For starters, ATTA is one of the largest and most prominent travel agencies in the United States. It caters ...

Introduction

Apple Inc. is an American company, headquartered in Cupertino, California, and was founded in the year 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company produces hardware and software products including smartphones, personal computers, tablet computers, media players, iCloud and iOS operating systems. The current paper is aimed to enlighten the SWOT analysis of the company in order to incorporate the self-assessment to fit within the organization.

Strengths

According to Forbes (2016), Apple has the highest brand value of $145.3 billion, due to which it is the most recognized brand in the world. Apple Inc. has the competitive ...

Business Strategy Analysis

One characteristic attribute of the fashion industry is its predisposition to change; therefore, an innovative product may become irrelevant and lose market share within a short period. Consequently, this element necessitates for continuous product development coupled with market research to maintain a competitive advantage. In some industries, having a R&D department is a competitive edge, but in the fashion sector, it is a survival tool. These rapid changes in the industry are not limited to products only, as marketing tactics and other business strategies need to be constantly reviewed. The emphasis on customer engagement is increasing in this sector ...

The Future of Streaming Media

For nearly four decades, cable television networks in America have been offering a stable bundled TV service for its consumers. Because pay-tv services have been increasing in costs and over the last 17 years customers are beginning to consider online streaming media services like Amazon, Hulu, and Netflix. With the recent convergence of media technology, the greatest asset in the TV service- technology is set to turn against owners. Bundled cable services have been the heart of Television in America, but recently there have been changes in consumer TV watching habits. In laying out the facts, bundled cable television ...

Introduction

The United States experienced numerous cases of suicide deaths associated with some factors. In 2009, the federal government allowed users and distributors of medical marijuana to distribute the drug to health care centers, leading to an increase in the number of registered distributors. Consequently, recreational users found a new method of obtaining the drug legally. The increased usage of medical marijuana has some implications including suicidal attempts among cannabis users. Melanie Rylander, Carolyn Valdez, and Abraham Nussbaum conducted an investigation to establish the relationship between the legalization of medical marijuana and increased suicide. The team conducted their investigations in ...

The harsh laws that prohibit the possession and selling of drugs revolve around the need to not only curb production levels but also to reduce the rates of substance abuse in the ongoing war against the same. Subsequently, the penalties set against distribution, from the societal to international levels, are harsher in comparison to those of possession. After all, unlike the distributor, whoever possesses a drug may have a legal sanction to do so within specific parameters. For instance, in the United States, the use of medical marijuana to alleviate pain is acceptable in certain jurisdictions. Now, possession aside, ...

BUSINESS ANALYSISName:

Introduction I am interested in Apple Inc. This company has managed to establish itself as one of the major multinational technology companies around the world. Apple Inc. has its headquarters in Cupertino, California in the United States. Apple deals with designing, development, and sale of computer software, consumer electronics, and online services. The company was founded in 1976 for development and sale of personal computers.

Strengths of Apple Inc.

One of the main strengths of Apple Inc. is innovation. Under the leadership of Steve Jobs, Apple rose to prominence. Jobs had a knack for being ahead of the technology curve. Apple was able ...

FMCG

Introduction Fast moving consumer goods (FMCG) indicate the most demanded type of merchandise in various markets across the world. Some of the important types of products that fall in the above classification include flour, biscuits and toothpaste, among other significant products used in the everyday life. Consumers are therefore forced to invest much in the above commodities as they are required on a daily basis, a feature that makes them a necessity. India is renowned for investing in the FMCG business with some of the leading companies in the industry being HUL, Dabur, AMUL, and Cavin Care among others ( ...

Marketing Strategy

Red Bull organization is regarded as main energy drink provider that is distributing its products throughout the world. Red Bull is an international organization that is trying to market Red Bull Energy Drink. The mission of red Bull here is to enter into market of Hong Kong. Hong Kong is selected because it is located and China and China has successfully entered into the global market, and has provided several opportunities to international organizations to conduct their business in China. Further, China has also opened several platforms for businesses in order to facilitate them to enter into the Chinese ...

Introduction

Practical use of inventory management is among the aspects at the core of the supply chain management success. The management of different inventories such as raw material, finished goods, partner inventories, work—in the process, among others rests at the demand and supply intersection. However, the inventory management perhaps has the long way to go. The relationship between the inventory management and the corporate cash flow generation was understood recently and has currently received a broad interest level (Dekker et al., 2013). Now, firms can use supply chain to improve business performance by using the supply chain to generate ...

Apple Incorporation is a globally-operating company with its headquarters in Cupertino, California, in the United States. The company was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The founders had fashioned the company for development and sale of personal computers. However, over time the company extended its operations to the production of consumer electronics, software, as well as delivery of online services. The hardware products of the company include iPad, iPod, Mac laptops, as well as the new Apple Watch. The consumer software that the company produces includes OS X and iOS operating systems. The online ...

Company Background

Coca-Cola is a leading brand in the beverages industry. The company has a global presence and is the third strongest brand in the world. It was formed in 1886 in Atlanta by a pharmacist. The products of the company include the soft and carbonated drinks. The company has enjoyed enormous growth over the years of its operations and diversified its product portfolio. The growth of the company is attributed to its vast distribution and the bottlers’ network around the globe. The industrial operations and the B2B selling have contributed a lot in the success of the company. The business ...

The world has witnessed a phenomenal change since the nineties, following liberalization of economic policies by many countries which facilitated the entry of MNCs into international markets. Many companies manufacturing Electronic and FMCG items have benefitted from it immensely. Service providing business organizations like Banking, Tourism and hospitality have also exploited this opportunity to internationalize their operations. Globalization of business activities is the new doctrine for profitability and all Multinational companies are considering expansion strategies to gain entry into countries with promising growth opportunities. But experts are also of the view that markets for electronic items, food and drinks ...

Geographic Regions

China is the third largest country in the world after Russia and Canada, and it is located along the Pacific Ocean coastline in the Southeast Asia. The country covers 9.6 million square kilometers similar to the United States (Harbach et al. 2010). China is boarded by fourteen nations, which includes Laos, India, Korea, Bhutan, Vietnam, Pakistan, Napa, Burma, Tajikistan, Russia, Afghanistan, Kyrgyzstan, Mongolia, and Kazakhstan. On the interior side of the country, China has 22 governing provinces and the most relevant cities include Shanghai, Beijing, Guangzhou, Hong Kong, and Xian. Shanghai is the largest city and is called the ...

It needs to be reckoned that literature goes on to mirror the society and the culture. Innumerable examples can be cited where the authors have delved into the socio-cultural or socio-economic factors of the world around in their texts through their creative eyes. Now, after the Second World War, the literature of the world saw the responses of the creative artist catering to the needs of the post-war era that encompassed human existence with all its surmounting effect. One can take into consideration the works of the stalwart poet, T.S. Eliot, who engaged in exploring the socio-political dynamics during ...

It has often been said, documented and proven, that those companies who achieve comprehensive, cohesive, integrated marketing strategies, all focused on the same goal and with a concise result to account for. In addition, those companies that dominate emerging technologies, maximize today’s supercomputing, algorithmic communication infrastructures, and low cost infrastructures, are the companies that most often will achieve successes in their market segmentation, product branding, positioning, pricing, cost-effectiveness, and the growth and profitability corporate goals, always so sought after by both multi-national conglomerates, as well as, small to medium size organizations (Garg, 1999). Coca-Cola chose early on, it ...

Business

iPhone Print Proposal

Introduction

Leadership in technology and innovation is what Apple is all about. The mobile device industry was changed with the company raising the bar of the competition for being the most innovative company that offers the best quality products. After 20 years of dormancy in the tech industry, the brand has expanded into one of the biggest names in consumer electronics owed to the monumental success of the iPod followed by iPhone. Today, the brand became consistent with its product offering paired with exceptional customer experience. The product proposal highlights the new Apple service branded as iPrint. ...

Supply Chain for Big Mac

Big Mac is hamburger type provided by fast food companies such as McDonald’s. The company produces the product then distributes to various wholesale and retail shops. For instance, the product can be supplied by the manufacturer company to restaurants and supermarkets. The wholesalers and the retailers’ further sell the product to the final consumer-ready for consumption (Mentzer, 2001).

Supply Chain for Gasoline

Gasoline is distributed via the pipeline mode to ensure safety. However, in most cases gasoline is distributed from the distribution centers using road tankers. The final destination the gasoline product is the fuel stations in which the tankers play a ...

Positive price discrimination has always been a handy channel for distributors and retailers to maximise their profits. The basic principle behind positive price discrimination is information asymmetry between different consumer groups and also difference between demand patterns for different consumers (Shpanya, 2014). With the advent of online auction sites such as eBay, both these principles are getting eroded. More and more information about the products and prices is freely available on the internet for everyone to process. Further, the consumers have been able to adjust their demand patterns according to the product availability over time, with the same product ...

Describe and discuss different entry strategies that Arla Foods has implemented in emerging and less-developed markets. Present advantages and disadvantages for each strategy identified. Multinational wants to enter new markets, reach new consumer segments, and create new revenue streams. Globalization as a phenomenon has been the key trend and with a borderless economy in terms of the business environment, going global or internationalization as a phenomenon is a vital element of Arla Foods way forward in terms of stamping a global presence. Arla Foods is operating in the European Union and many of the emerging or less developed markets, ...

It has often been said, documented and proven, that those companies who achieve comprehensive, cohesive, integrated marketing strategies, all focused on the same goal and with a concise result to account for. In addition, those companies that dominate emerging technologies, maximize today’s supercomputing, algorithmic communication infrastructures, and low cost infrastructures, are the companies that most often will achieve successes in their market segmentation, product branding, positioning, pricing, cost-effectiveness, and the growth and profitability corporate goals, always so sought after by both multi-national conglomerates, as well as, small to medium size organizations (Garg, 1999). Coca-Cola chose early on, it ...

Introduction

Super Bowl events offer large firms a massive opportunity to improve their market position through reaching a massive number of customers to offer memorable awareness campaigns. Companies are able to make significant impact among millions of viewers across the globe and, hence, in the long run, it becomes possible to expand market scope easily as well as retain the current customers. However, there are several drawbacks that include the cost involved in purchasing advertisement time, time constraint since an ad only takes place within a short time and aggressiveness among consumers who are unmoved by memorable adverts.

Advantages of Advertising during Super Bowl Events

Super bowl ...