Introduction
This is a case of Terra Cog, a privately held company specializing in high-quality Global Positioning System (GPS) and fishing and other outdoor sports surveillance tools and equipment. The company is set to release a new product called Project Aerial or simply Aerial as it was referred to in their pre-launch meetings . The current case revolves around the Emma Richardson, the newly promoted executive vice president, and her dilemma on how she would be able to come up with a new product that would rival the leading GPS product in the market, Birds I by one of their strongest ...
