Diversity Management in Contemporary Organization
The contemporary business environment is a complex mechanism of relationships on organizational, group and individual levels, where the trend of internationalization and blurring business and economic boundaries between the countries places more emphasis on adaptability and unique competitive advantage, based on intangible assets. For many companies, growth and profitability mean organic and inorganic expansion to foreign markets and, thus, there is an increasing concern about diversity and management of cross-cultural differences within and outside of the companies. The reality of such retail giants as Tesco, Walmart, Starbucks Coffee Company and many others demonstrates that in order to build on ...