Essays on DIY

1.0 Introduction Websites are arrangements of interrelated web pages parented by a single web address or better known as a domain name hosted by a server. Initially websites were typically navigated for information only. The Internet evolved to incorporate unlimited functions such as electronic email communications, architectural designs and business transactions. Nowadays most, if not all, websites are designed to be a two-way method of communication between the sender and the receiver. The purpose of this report is to evaluate three (3) different kinds of websites and distinguishing their main functions: information, interactive, and trans-active. Considering how virtually most established and popular ...

Introduction

In today’s competitive market arena, firms’ main aim is to surpass their competition by capitalizing on every emerging opportunity and gaining an edge over competitors. Personal selling is an activity undertaken by firms at large to ensure active engagement by their clientele and creating demand for their products. The paper explores some of the characteristics of personal selling that should be adopted by sales force in order to influence buyers in a crowded marketplace and direct them towards the firm’s products. The report discusses the selling process of the star projector lamp DIY (do it yourself) product; manufactured ...

In a fast developing world of job opportunities, there are only few careers that remain as extremely important as they were even few centuries ago. I am strongly convinced that Finance can be considered one of those areas of study that will always be a clear direction to take when choosing a career path – in fact, money makes the world go round, and unless you know how it works, you are not able to be a part of the world’s driving force. I am inclined to believe that my interest in Finance was sparked by my mother. Since she was interested ...

One of the most wonderful social movements I have observed in the past few years is the move toward DIY – do it yourself projects. This seems to be a concerted and deliberate effort to combat consumerism; DIY advocates believe that you do not have to be dependent on the purchasing of products by companies, thus making you beholden to them and allowing them to dictate your own tastes and decisions. With DIY, however, you can create the object yourself, and it also empowers you to get something outside of the consumerist system in which we live. The Craft Manifesto ...

George Ritzers (in Wallace & Wolf, 2006) founded the concept of McDonalization based on Max Weber’s theory of rationalization. Therefore, at the basis of the McDonalization social phenomenon stands the economic theory of rationalization, which promulgates several principles significant for the nowadays living: efficiency, calculability, predictability and replacement of human effort (work) with technologized (mechanized) processes. The efficiency principle consists in the fact that people nowadays developed mechanisms to ease life, based on a do – it – yourself (DIY) concept, which implies staying in line for being served, and not waiting at the tables for someone to take the order; ...

Introduction of digital catalogue to take on social role for IKEA 16

1.3.3. Social Media Marketing 17

Launching of ‘snap a napper’ Facebook competition 17

IKEA tests Pinterest for promoting new collection in UK 18 1.3.4. Email Marketing 18 1.3.5. Mobile Apps 19 1.3.6. Forums and Blogs 22 1.4. Offline Marketing Strategies 22 1.4.1. Print/TV Ads 22 1.4.2. Loyalty Programs/Discounts/Offers 23 1.4.3. Direct Mail 23 1.4.4. Sponsorship 24 1.4.5. Public Relations 24

IKEA Proposed strategy 25

SMART Analysis 29 ROI IKEA Marketing Strategy 30 Measurement of the Marketing Strategy 30

References 32

Digital marketing strategies 1.1 Corporate Objectives, Marketing Objectives Corporate objectives The corporate strategy of IKEA is build upon various ...

- Scott Cook and Tom Proulx collected what is known as Primary Data. According to Professor Hossain from the website Spirkle Express Documents (2012), primary data, or raw data, is data that is collected through the process of investigation. Primary data is unfiltered and pertains directly to the field under investigation. In the course of their investigation, Scott and Tom became intimately aware of what their customers needed based on what is actually useful to them. Instead of creating a product that created a need, Scott and Tom created something that already is needed, that being personal finance management. I believe ...

Overview of the company including size and revenue

The Home Depot, Inc. was incorporated in 1978. This company operates full-service warehouse style stores all over the United States, selling materials for building homes, improving homes, tending the lawn and the garden, and other related services.

Home Depot’s strategy is to provide products and services to do-it-yourself (DIY) customers, do-it-for-me (DIFM) customers and any other buyers of building materials, product and services. As of January 2012, the company has 1,974 stores in the United States alone and another 278 stores abroad. The company operates in Puerto Rico, Virgin Islands, Guam, Canada, Mexico and China.

Home Depot ...