In a world moving fast forward, social media networks have come to play a significant role in reshaping the marketing strategy as we know it so far. Online marketing is now a fact and comprises an important factor for businesses that are after a “bigger slice of the target market pie” (Tabtrett, 2012). One might say that social media is an umbrella term used for the number of tools and applications that allow the World Wide Web to have social capabilities (Miletsky, 2010, p. 75). Social media has managed to change the way people communicate with one another, all around the world, even ...
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In a world moving fast forward, social media networks have come to play a significant role in reshaping the marketing strategy as we know it so far. Online marketing is now a fact and comprises an important factor for businesses that are after a “bigger slice of the target market pie” (Tabtrett, 2012). Among the companies that are affected by the social media networks and closely follow them, in order to go with the flow and benefit the most of the new power arising from them, are the hospitality industry companies. With more than 400 million Facebook users and about 50 million tweets ...
Because The Widget Co specializes in equipment manufactured for automobiles and has recently been awarded a subcontract for parts to be used in hybrid automobiles, it is essential that the counsel to be retained has a focus on Industrial Law, particularly relating to Contract Law. Intellectual property may be another factor to be considered in reviewing the subcontract, and the company’s tax structure may need to be readdressed. To ensure that any legal recommendation from counsel is in accordance with the ethos of The Widget Co, the selection process sought legal sources that identified a similar ethos of integrity, sustainability, quality ...