Essays on Dolce

Dolce and Gabbana are a name that represents the eccentric and authentic luxurious products. It signifies the style that shows elegance and manifests itself as contemporary classicism that is based on innovation and creativity. This brand has maintained its identity by remembering the pillars and the roots on which the organization is stands. It has been evolving and growing continuously with the passage of time. This company has sought the help of attractive female and male models in order to position itself. For example Andreea Diaconu, who is a Russian female model who is 22 years old, is a renowned name for ...

Byzantine Art Inspires a Fashion Designer

In February 2013, the attention of all the world's fashionistas and lovers of the beautiful shows was riveted to the show of Domenico Dolce and Stefano Gabbana. The Byzantine Art inspired designers for the creation of such an impressive collection. The collection has received many rave reviews, and the hall was full of famous persons who visited the show. The muse of Dolce & Gabbana is a woman, which is destined to conquer the world. She knows how important a first impression, and her appearance in society always produces a sensation; she is ready to compete with men, but always remains a woman. Exactly ...

Promotional Plan

Dolce & Gabanna Promotion Plan Campaign name and type: D&G High Lights (Exclusive/Privilege Card) Phase I Launch date: Campaign phase and running period: Phase 1 – Introductory (subject for evaluation), Phase II – full implementation (subject to evaluation results and customer response). Phase I will be implemented for 3 months observational period. Primary Purpose or Objective: The objective of the campaign is to introduce a luxury membership club that comes with a privilege card. It is aimed to keep brand patronage among existing customers and gain new ones by means of providing perks and exclusive members-only offers through point system ...

Advertisements are usually a key reflection of our society and how different gender roles are viewed. In this paper, we shall analyze three advertisements in relation to how they display gender roles. The Cascade floor cleaner advert shows a woman standing happily with a mop. The advertiser knew that when it comes to cleanliness, women are sensitive to it compared to men. The product will therefore sell, if a woman is used for its advertisement. Cleaning has been viewed to be a role associated with the female gender. There is also the issue of a modern woman that has been displayed in the advert, ...

Gender socialization defines the attitudes and behaviors that the society expects of the two genders: male and female. It has four major agents, which are namely: family, peer groups, education, and mass media. The media is the most pronounced of the four agents due to its aggressive nature and is a key contributor to gender socialization. The media creates, maintains, and reflects the gender-based roles that characterize our social environment. The advertisements in the mass media particularly play a major pat in gender role socialization. There is much use of gender displays in various forms of advertisements. The femininity and masculinity ...

It has been noted that TV commercials have biased representation of gender; majorly favoring the males. These commercials promote heteronormative and sex-role stereotypes, which are Packwood and Merskin, argue in their article “Having it His Way: the Construction of Masculinity in Fast-Food TV Advertising” (Packwood, & Merskin, p. 456) to be as unhealthy as the fast food themselves. In Jean Kilbourne’s article “Two Ways a Woman can get Hurt: Advertising and Violence,” she describes how advertising and violence has defined sexism. For a very long time, advertising in the United States and other nations has played a very important role in how ...

Introduction

It has been noted that Fast Food TV commercials have biased representation of gender; majorly favoring the males. These commercials promote heteronormative and sex-role stereotypes, which are Packwood and Merskin, argue in their article “Having it His Way: the Construction of Masculinity in Fast-Food TV Advertising” (Packwood, & Merskin, p. 456) to be as unhealthy as the fast food themselves. Most of the fast food TV commercials represent men as heterosexuals, which imply that the fast food ads aimed towards such male members of the society. On the other hand, critics argue that such ads present women as the weaker ...

Introduction

Advertisements and media information is developed to communicate certain information and appeal to potential customers, and existing customer. However, the meanings of such advertisements and media differ across individuals depending on how people read the signs and the background of such advertisements. Therefore, advertisements signs can be said to be polysemic, which means that such signs have different interpretations. The analysis of an advertisement can be done through textual analysis or through semiotics. Textual analysis can be defined as the making of an educated guess and making different varying interpretations on a certain text on an advertisement. On the other ...

This Business plan is designed to setup fashion garments manufacturing and retail business in the city of Milan, Italy. The target market would be people within the age bracket of 13-49 and fashion conscious customers. The unique selling point will be attractive designs, quality, embroidery, fabric and sizes. The company will open two retail outlets in the city and arrange agreements with three leading departmental stores for the purpose of sale (Businessoffashions, 2007). The designs, fabric and quality will clearly differentiate our product from its competitors. To adequately cater to the needs of the customers, the market is ...

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- Analyze the personality and temperament of Joseph Thomas. Joseph Thomas, the Vice-President of operations in GPS-to-Go, seems to be high on temperament but low on personality. Taking up near to impossible challenges looks his biggest plus to show that he is the man to lead any team to success. Howbeit, his personality or absence of it, lack of communication skills and spiritless convincing power are dragging him back. As revealed in this case study, he always had idea that Unit ...

Dolce Gabbana 2012 spring collection is the most stunning collection in the year around. This is perhaps the most conspicuous and impressive and in order to make it more pronounceable, I have chosen to use my project of a shopping bag. Most designers fail in the tasks, since they are not quite sure about the preference and tastes of their customers. This becomes very apparent mostly when designing for women. However, not every designer has failed in this part, Dolce Gabbana has achieved his main target and he is being imitated by most designers. In most of the designs for ...

Over the past few years multinational businesses have emerged and are doing business at nearly every corner of the world. Numerous businesses involved in consumer products and services in, particular financial and management services, have taken advantage of globalization to build huge business empires. Technology coupled with the success of globalization has allowed business to have investment all over the world. However, business leaders have the toll order of deciding the best investment frontier for their businesses. Each country has employed different investment ideals and incentives that set apart such investment destination. The first part of the paper shall ...

Today, every business is involved in massive expansion strategies and investment processes to ensure presence in almost every part in the world. The fashion industry, just like other businesses, has joined such a move to increase business presence, turnover and eventually profits. Dolce & Gabbana is one such fashion company that is looking to expand its operations in the world stage. This Italian company was formed about 30 years ago by two friends Domenico Dolce and Stefano Gabbana when they worked in the same designer consulting studio in Sicily Italy. Since presenting the first female collection in 1985, the company ...