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Domestic Environment and Impact of Government Regulations Anheuser-bush is a major brewer in the US (50% market share). In the US, brewing industry accounts for 1.5% of GDP or $198bn (MarketLine, 2014, p. 3). The recent global recession affected US significantly and this negatively affected beer industry. For instance, beer sales, reduced by 2.2% in the US and consumers became cost conscious during the economic downturn. There is also stiff competition and there are many players in the beer industry. In 2010, the traditional brewers were 20 and the craft/ Specialty brewers were 1,599. Nevertheless, the main competitor ...