Essays on Doole

Digital Marketing: Mixed Mode Relationship (Hilton Hotels and Resorts)

Introduction Hilton Hotels and Resorts is a Hotel company and business with a global reach in the hospitality sector and offers hotel and resort services under the Hilton Worldwide brand. Conrad Hilton founded the Hilton Company and restaurant business in 1919 in Texas. Currently, the brand has spread all over the world under the flagship of Hilton Worldwide as the parent organization. In the United Kingdom, the company has its headquarters in London in Hilton London Tower. Hilton Hotels and Resorts in the U.K carry out operations in services such as accommodation, entertainment, and gambling. Most of the revenue ...

QUESTION ONE: Canadian business environment

Canada offers a competitive business environment suitable for investment. It is the best ninth country among sixty world largest economies. The environment is welcoming with a highly educated workforce and strong economic growth record (Wesson, 2007). For instance, the country recorded a 0.6 expansion in economic growth in the first quarter of 2016.It has a sound and stable banking system which is also conservative and one of the strongest in the world. The research and development technology is highly developed and competitive. The country is multicultural hence suitable for foreign investment. It offers quality universal health, education and overall ...

Management

Financial Analysis The strategy of the company is working, which can be explained from the financial analysis of the company. The Return on assets of the company is indicating positive trend by showing improvement. It is representing that the company is managing its assets in an efficient way, and is earning revenue from the assets. Return on invested capital of the company is also showing marked improvement, which means that the company is generating investment from the capital that is provided. Return on equity of the company has also increased in recent years if considered from 7 years time ...

Digital Marketing: Mixed Mode Relationship (Hilton Hotels and Resorts)

Introduction Hilton Hotels and Resorts is a Hotel company and business with a global reach in the hospitality sector and offers hotel and resort services under the Hilton Worldwide brand. The Hotel company and business were founded by Conrad Hilton in 1919 in Texas but has spread all over the world under the flagship of Hilton Worldwide as the parent organization. In the United Kingdom, the company has its headquarters in London in Hilton London Tower. Hilton Hotels and Resorts in the U.K carry out operations in services such as accommodation, entertainment, and gambling. Most of the revenue gained ...

It is important for a company that is entering a new market to know its channel structures and strategies. These existing channels and strategies should be aligned with the goals and objectives of the company to fast track the achievement of corporate goals and objectives (Lee & Carter, 2005). The factors that affect the structure and the strategies available to global markets include the nature of customers, product, and environment (Keegan & Green, 2016). In my final project, I chose to establish Disney Store in a new market within South Korea because it has market opportunities for the children’s products. ...

Introduction

Operations of modern companies are becoming increasingly complex with the globalization, which brings internationalization of the business, increased information flow and knowledge innovation as well as raises individual consumer awareness about social and environmental issues that surround contemporary businesses. Moreover, the activities of the companies with their global supply chain create stronger connections and interdependencies between the business, political and social environments, fostering the need for cooperation and partnerships on all levels. The purpose of this essay is to look at the Mountain Coffee Roasters Company, analyze the challenges that the organizational management faces today and provide high-level recommendations ...

MNE is a company, operating in two or more countries, conducting research there and having a multinational (decentralized) production, management and ownership of the capital. When moving the part of MNE production abroad, there is a replacement of the foreign exchange with international production of subsidiaries (Drucker). In this case, international trade, firstly, is taking on new forms of intra-firm trade, and secondly, stimulates the further evolution of the already existing forms of intra-industry trade. Intra-firm trade. It is inherent purely for a MNEs and occurs through the parent company import of products of its subsidiaries and parent company ...

International Marketing – Iceland Supermarket

Introduction Iceland Foods Ltd. is one of the leading names in the food retail sector in the UK. The company was founded by Malcolm Walker in 1970; and, since then, it has undergone consistent growth in its popularity, consumer-base, and profitability in the domestic market. Before, fridges and freezers came to be commonly used; it focused on selling loose frozen foods i.e. vegetables and meat. Later on, it worked on product development strategy by introducing some branded grocery items that proved to be a booster to its sales revenue. Within 46 years of its business life, the company has ...

Introduction

The report is prepared to present a strategic marketing plan for Muscat Festival for the year 2017 to 2019. It includes short-term planning that needs to be implemented for ensuring the growth in this yearly event. The marketing strategies are addressed in this plan to identify what needs to be done this year for increasing the number of visitors. The management intends to plan something different in the next two years that will increase the number of visitors and people of Muscat will be able to enjoy more activities and fun in their city. The changes are necessary to ...

Environmental analysis can be defined as the evaluation of the most likely or most probable effects of external forces and conditions on an organization’s continued existence and strategies for growth. Macro Environment on the other hand can be defined as the major external factors that influence a company’s decision making process, strategies and performance. The major macro environmental factors include legal, political, demographics, social conditions, technological changes and natural forces (Doole, 2005). The discussion around this topic is constrained to a case study the Marriot Hotels and Resorts. Macro environment analysis is the first step towards strategic ...

1. Generalised Theories and Principles relating to Organisational Change On the other hand, discontinuous change refers to the transformation of an organisation from past traditions to a new way of doing things. It does not refer to regular improvements or enhancements; rather, it is the name of introducing new patterns of carrying out certain activities or bringing an unorthodox type of change such as relocating a business or targeting a new demographic segment of customers (Ramanthan, 2008). (Rossetto, Rossetto, and Carvalho, 2009) 3. Testing and Application 3.1. Identifying Changes at Nike Nike has undergone several types of change during ...