Issues addressed by the authors and their relation to the value of customer relations
Porter and Kramer (2011), in their article Creating shared value, pointed out that the assumed trade-off between economic efficiency and social progress may not be real. The authors describe some initiatives from companies and Non-Governmental Organizations (NGOs) that bridge the apparent gap between business competitiveness and social advancement, as they define the concept of ‘Shared Value.’ One of the most striking suggestions of the authors is that companies miss business opportunities as they fail to fully consider the most critical customer needs. A clearer example could not be offered as Porter and Kramer (2011) mention food companies focusing on ...