Section 1: Introduction and Situational Analysis
In 1971 Ford released the Pinto in an effort to compete with foreign car makers, specifically Volkswagen, and their more compact cars (Dowie, 1977). In order to get into the compact car market quickly, Ford compressed the time the pinto took to go from draft to the showroom from 3.5 years to 2 years (Philosophia.uncg.edu, 2015). While the Pinto was being built in the factory, Ford was testing the Pinto. They found that rear-end crashes would very easily rupture the Pinto’s fuel system, risking a fire (Dowie, 1977). Engineering teams proposed a couple of solutions to the issues; they suggested ...