Public relations involve creating a relationship between an individual or organization and the public. It includes managing the information that is exchanged between these groups. Any organization or individual needs a public relations exercise to get the goodwill of the public in issues regarding the image. A business organization, a public personality, and even non-profit organizations seek the services of public relations firms to achieve this. Different people have different views regarding public relations and the relationship between individuals and organizations and the public. Smith has noted that the business environment is filled with a lot of players (129). ...
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Introduction
"In order to become established as a respected independent academic discipline, public relations should focus on applied scientific research that is useful to practice." This paper upholds this view and will further expound on the premises which warrant attention to strengthening the scientific applications of both qualitative and quantitative research in Public Relations (PR) to make it a more rigid and independent academic discipline. The framework by which the author sees the statement is within the positive view of public relations eventually acquiring a more legitimate status among the fields of sciences. It also emphasizes the importance of applied research to ...