SWOT analysis
Internal strengths Low start-up costs due to the presence of equipment and the opportunity to utilize family labour Continuing family tradition is a positive trait for differentiation and building up the company’s image in the eyes of customers
The application of fruity fragnances, capable of attracting teenagers
Safe and natural ingredients as a key differentiation trait Internal weaknesses Limited ability to introduce full product lines due to the size of the business and the lack of experience Limited awareness about the modern scientific developments in the field of skin care and an inability to apply them External opportunities Focus on growth (e.g., licensing operations to another firm ...