Ans 1: Banque de France (BdF) and the French Central Bank (FCB) compile the data on Foreign Direct Investment (FDI) in France to understand the balance-of-payments. International Transactions Reporting System (ITRS) is used to compile the FDI data flow that is reported according to the sectorial analysis. The BdF, the French statistical institute (INSEE) and the Department of Foreign Economic Relations (DREE) collect the operations data of the partners of foreign Transnational Corporations (TNC) along with the operations of French partners abroad . The Ministry of Economy, Finance and Industry collect the operational data from the foreign affiliates. As stated ...
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Question 1: The problem in this case
This case presents a challenge to Fredrick in that he is supposed to give his boss, Marne, a summary analysis of test results and a recommendation for taking Krispy Natural to the market. However, Fredrick is unsure of whether his company should commence on launching Krispy Natural on a national basis, given the statistics he has, and the high expectations of his boss. The boss feels that the initial forecast of $ 500 million can be doubled. In this situation, there is a problem in that the boss – Marne and Fredrick have opposing approaches to the launch of Krispy Natural. In addition, the other sales ...
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