Introduction and Company Background
First of all, in the scope of this paper it is essential to refer to the background of the NARS Cosmetics - the business entity, which manufactures the cosmetics and the products for skin care. This business entity has been established by François Nars, who was photographer and make-up artist. The start up for this company was 12 lipsticks, which were offered to the customers at Barneys, New York. Since the beginning of the operational activity of this business entity, the set of multi-use beauty products has been developed. Fabien Baron has created the minimalist packaging and since ...
